# Mabel: Agent-Direct Score B (75.4%)

Site: https://www.mabel.fi/
Report: https://directindex.org/r/mabel.fi
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Mabel is mostly ready for agents.

## Direct links
- Book directly: https://mabel.fi/varaa-aika/ (on the business's own site)
- Phone: +358 41 3195845

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Mabel",
  "url": "https://www.mabel.fi/",
  "telephone": "+358 41 3195845",
  "email": "info@mabel.fi",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Erottajankatu 11",
    "postalCode": "00130",
    "addressLocality": "Helsinki"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.1654013,
    "longitude": 24.9442872
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mabel.fi/varaa-aika/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.

## Since the scan of 2026-10-14 (C then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
29 of 336 in Helsinki hairdressers and beauty salons. Top 9% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | yes |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 21% | yes |

Nearest places in the index: Hiushuone Tunne (B, 139 m, https://directindex.org/r/hiushuonetunne.com); hair911.fi (F, 172 m, https://directindex.org/r/hair911.fi); Katjamariateam (F, 196 m, https://directindex.org/r/studio1a.fi); China Liangtse Wellness (C, 199 m, https://directindex.org/r/liangtse.fi); Sydämen Pohjasta (C, 210 m, https://directindex.org/r/sypo.fi); Hiussalonki Lumo Helsinki (C, 210 m, https://directindex.org/r/lumohelsinki.fi); Point (C, 213 m, https://directindex.org/r/hiusmuotoilupoint.fi); Beauty by Valo (F, 220 m, https://directindex.org/r/beautybyvalo.fi); Delooks (B, 220 m, https://directindex.org/r/delooks.fi); Ihohoitola Lupaus (B, 271 m, https://directindex.org/r/ihohoitolalupaus.fi).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 55%, 2026-10-15 75%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 75.4%.

See what an AI agent reads on this site: https://directindex.org/r/mabel.fi/agent-view

## Businesses like Mabel in Helsinki hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Helsinki hairdressers and beauty salons | 336 | 49% | 18% | 75.4% |
| Built with WordPress in Helsinki hairdressers and beauty salons | 131 | 60% | 31% | 75.4% |

The best of Built with WordPress in Helsinki hairdressers and beauty salons: Herttoniemen Hierontamaja (B 84.6%, https://directindex.org/r/herttoniemenhierontamaja.fi); Hieronta ja huokaus (B 84.6%, https://directindex.org/r/hierontajahuokaus.fi); SUHK Leppävaara (Suomen Urheiluhierontakeskus) (B 84.6%, https://directindex.org/r/suomenurheiluhierontakeskus.fi); Studio Eudokia - Koulutettu hieroja (B 84.6%, https://directindex.org/r/studioeudokia.fi); KC Beauty Center (B 78.5%, https://directindex.org/r/kcbeautycenter.fi).

With the two fixes above (No price list of services found; Structured data is incomplete) the score would be about 95.4%: first of 336 in Helsinki hairdressers and beauty salons.

## The direct record
What agents get for Mabel, as JSON: https://directindex.org/api/direct/mabel.fi
- Book: https://mabel.fi/varaa-aika/ (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +358 41 3195845
- Stable links that count: https://directindex.org/go/mabel.fi/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mabel.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/mabel.fi/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mabel.fi&force=1