# Luther Museum Amsterdam: Agent-Direct Score B (70%)

Site: https://luthermuseum.nl
Report: https://directindex.org/r/luthermuseum.nl
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Luther Museum Amsterdam is mostly ready for agents.

## Direct links
- Book directly: https://tickets.luthermuseum.nl/en/tickets (on the business's own site)
- Phone: +31 20 214 2112

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Luther Museum Amsterdam",
  "url": "https://luthermuseum.nl",
  "telephone": "+31 20 214 2112",
  "email": "info@luthermuseum.nl",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Nieuwe Keizersgracht 570",
    "postalCode": "1018VG",
    "addressLocality": "Amsterdam"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.3655242,
    "longitude": 4.9088495
  },
  "openingHours": "Th-Su 11:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://tickets.luthermuseum.nl/en/tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
27 of 121 in Amsterdam tours, attractions and museums. Top 22% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 23% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 31% | yes |

Nearest places in the index: Hortus Botanicus (C, 144 m, https://directindex.org/r/dehortus.nl); Birding Breaks (C, 185 m, https://directindex.org/r/birdingbreaks.nl); Hollandsche Schouwburg (B, 187 m, https://directindex.org/r/jck.nl); Groote Museum (B, 299 m, https://directindex.org/r/artis.nl); Verzetsmuseum (C, 366 m, https://directindex.org/r/verzetsmuseum.org); H'ART Museum (B, 451 m, https://directindex.org/r/hartmuseum.nl); Gassan Diamonds (C, 556 m, https://directindex.org/r/gassan.com); Collectie Six (D, 557 m, https://directindex.org/r/collectiesix.nl); Rembrandthuis (B, 670 m, https://directindex.org/r/rembrandthuis.nl); Arcam (C, 710 m, https://directindex.org/r/arcam.nl).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Webflow 59% (26% A or B, 1920 sites); This site 70%.

See what an AI agent reads on this site: https://directindex.org/r/luthermuseum.nl/agent-view

## Businesses like Luther Museum Amsterdam in Amsterdam tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Amsterdam tours, attractions and museums | 121 | 55% | 23% | 70% |
| Built with Webflow in Amsterdam tours, attractions and museums | 3 | 64% | 33% | 70% |

The best of Same kind in Amsterdam tours, attractions and museums: Rederij Kooij (A 92.3%, https://directindex.org/r/rederijkooij.nl); Friendship Cruises (A 86.3%, https://directindex.org/r/friendshipamsterdam.com); H'ART Museum (B 84.6%, https://directindex.org/r/hartmuseum.nl); Sawadee (B 80%, https://directindex.org/r/sawadee.nl); Grachtenhuis (B 78.5%, https://directindex.org/r/grachten.museum).

With the two fixes above (No tickets and prices found; Structured data is incomplete) the score would be about 86.3%: 2nd of 121 in Amsterdam tours, attractions and museums, up from 27th.

## The direct record
What agents get for Luther Museum Amsterdam, as JSON: https://directindex.org/api/direct/luthermuseum.nl
- Book: https://tickets.luthermuseum.nl/en/tickets (own site; could not verify: partial (2026-10-14))
- Order: none on record
- Menu: none on record
- Hours: Th-Su 11:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +31 20 214 2112
- Stable links that count: https://directindex.org/go/luthermuseum.nl/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/luthermuseum.nl
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/luthermuseum.nl/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=luthermuseum.nl&force=1