# Lune Skin & Wellness: Agent-Direct Score B (73.8%)

Site: https://luneskin.com.au
Report: https://directindex.org/r/luneskin.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Lune Skin & Wellness is mostly ready for agents.
An AI assistant can open Lune Skin & Wellness's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.luneskin.com.au/facial-treatments (on the business's own site)
- Phone: 0468 680 513

## What to fix first

- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Lune Skin & Wellness",
  "url": "https://luneskin.com.au",
  "telephone": "0468 680 513",
  "address": "236 High St, 3101, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8061434,
    "longitude": 145.0331254
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.luneskin.com.au/facial-treatments",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Lune Skin & Wellness

> local business in 236 High St, 3101, Melbourne, Melbourne hairdressers and beauty salons. Phone 0468 680 513.

## Book or order directly

- Book: https://www.luneskin.com.au/facial-treatments (on the business's own site)

## About

- Website: https://luneskin.com.au
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
819 of 3634 in Melbourne hairdressers and beauty salons. Top 23% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 22% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Plumage Salon (D, 99 m, https://directindex.org/r/plumagesalon.com); Angela's Mane Attraction      Hair - Beauty - Bridal (C, 111 m, https://directindex.org/r/angelasmaneattraction.com.au); The Fringe Hair Lounge (F, 132 m, https://directindex.org/r/thefringehairlounge.com); Instant Laser Clinic (B, 178 m, https://directindex.org/r/instantlaserclinic.com.au); eclataesthetics (C, 179 m, https://directindex.org/r/eclataesthetics.com.au); SIAM IVORY MASSAGE KEW (Remedial Care) (B, 297 m, https://directindex.org/r/siamivory.com.au); Q Pro Nails (F, 357 m, https://directindex.org/r/belliata.com.au); Top Fade Barbers Kew (C, 358 m, https://directindex.org/r/topfadebarbers.com.au); Tigress Beauty (F, 563 m, https://directindex.org/r/tigressbeauty.com); Luxe Beauty Spa (B, 615 m, https://directindex.org/r/luxebeautyspa.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/luneskin.com.au/agent-view

## Businesses like Lune Skin & Wellness in Melbourne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne hairdressers and beauty salons | 3634 | 54% | 27% | 73.8% |
| Sites built with Squarespace in Melbourne hairdressers and beauty salons | 410 | 67% | 47% | 73.8% |

The best of the sites built with Squarespace in Melbourne hairdressers and beauty salons: Izumi Japanese Massage (A 95.4%, https://directindex.org/r/izumimassage.com.au); Hair Spa Australia (A 93.8%, https://directindex.org/r/hairspa.com.au); Pure Aesthetics (A 93.8%, https://directindex.org/r/pureaestheticsbeauty.com.au); Studio Skin (A 93.8%, https://directindex.org/r/studioskin.com.au); Talking Beauty (A 93.8%, https://directindex.org/r/talkingbeauty.com).

With the two fixes above (Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 3,634 in Melbourne hairdressers and beauty salons.

## The direct record
What agents get for Lune Skin & Wellness, as JSON: https://directindex.org/api/direct/luneskin.com.au
- Book: https://www.luneskin.com.au/facial-treatments (own site; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0468 680 513
- Stable links that count: https://directindex.org/go/luneskin.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/luneskin.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/luneskin.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/luneskin.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=luneskin.com.au&force=1
