# Lum Esthetics & Health: Agent-Direct Score C (67.7%)

Site: http://lumesthetics.ch
Report: https://directindex.org/r/lumesthetics.ch
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Lum Esthetics & Health is partly visible to agents.
An AI assistant can open Lum Esthetics & Health's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Shore.

## Direct links
- Book directly: https://connect.shore.com/bookings/lum-esthetics-health/services?locale=de (through shore acting for the business)
- Phone: 077 225 53 26
- Address: 4051, Basel
- WhatsApp: a link on the site

## Nearby, also direct
Places near Lum Esthetics & Health that take a booking or an order on their own website, with no marketplace in between.
- Gesundheitszentrum Basel (60 m): https://directindex.org/r/gesundheitszentrumbasel.ch
- Schmerzklinik Basel (70 m): https://directindex.org/r/swissmedical.net
- Dermatologie Schermesser (100 m): https://directindex.org/r/hautarzt-basel.ch
- Wirbelsäulenzentrum Nordwestschweiz (100 m): https://directindex.org/r/wznw.ch

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Lum Esthetics & Health",
  "url": "http://lumesthetics.ch",
  "telephone": "077 225 53 26",
  "address": "4051, Basel",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.551609,
    "longitude": 7.59274
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://connect.shore.com/bookings/lum-esthetics-health/services?locale=de",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through shore on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
28 of 209 in Basel dentists, clinics and vets. Top 13% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 33% | yes |

Nearest places in the index: Imamed (F, 22 m, https://directindex.org/r/imamed.ch); Sanacare Gruppenpraxis Basel Aeschenvorstadt (C, 22 m, https://directindex.org/r/sanacare.ch); Merkle Dubois (C, 47 m, https://directindex.org/r/merkledubois.ch); Gesundheitszentrum Basel (C, 59 m, https://directindex.org/r/gesundheitszentrumbasel.ch); Schmerzklinik Basel (A, 70 m, https://directindex.org/r/swissmedical.net); Dermatologie Schermesser (C, 95 m, https://directindex.org/r/hautarzt-basel.ch); Wirbelsäulenzentrum Nordwestschweiz (C, 102 m, https://directindex.org/r/wznw.ch); Dr. med. dent. Meier Eric (D, 118 m, https://directindex.org/r/zahnarztbasel.com); Dr. med. Kocagöncü Kadir Oktay (F, 120 m, https://directindex.org/r/minarzt.ch); SIC invent AG (B, 124 m, https://directindex.org/r/sic-invent.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Shore 60% (21% A or B, 445 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/lumesthetics.ch/agent-view

## Businesses like Lum Esthetics & Health in Basel dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Basel dentists, clinics and vets | 209 | 50% | 12% | 67.7% |
| Sites built with WordPress in Basel dentists, clinics and vets | 69 | 53% | 16% | 67.7% |
| Sites using Shore in Basel dentists, clinics and vets | 3 | 60% | 0% | 67.7% |
| Sites built with WordPress and using Shore in Basel dentists, clinics and vets | 3 | 60% | 0% | 67.7% |

The best of the sites built with WordPress in Basel dentists, clinics and vets: Translational Medicine Academy (A 86.2%, https://directindex.org/r/tmacademy.org); ZBB Zahnklinik Basel am Bahnhof SBB (B 84.6%, https://directindex.org/r/zahnklinik-bahnhof.ch); Physiotherapie Schmeitzky (B 80%, https://directindex.org/r/schmeitzky.ch); ABA Aeschenplatz Zahnklinik (B 75.4%, https://directindex.org/r/aba-zahnklinik.ch); ACC Zahnklinik (B 75.4%, https://directindex.org/r/acc-zahnklinik.ch).

With the two fixes above (No list of services and prices found; Structured data is incomplete), the score would be about 87.7%, which would be first of 209 in Basel dentists, clinics and vets.

## The direct record
What agents get for Lum Esthetics & Health, as JSON: https://directindex.org/api/direct/lumesthetics.ch
- Book: https://connect.shore.com/bookings/lum-esthetics-health/services?locale=de (vendor on own site: Shore; found by the scan of 2026-10-19, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 077 225 53 26
- Stable links that count: https://directindex.org/go/lumesthetics.ch/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Shore: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/lumesthetics.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/lumesthetics.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/lumesthetics.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=lumesthetics.ch&force=1