# Lou Malnati's Pizzeria: Agent-Direct Score B (74.3%)

Site: http://www.loumalnatis.com
Report: https://directindex.org/r/loumalnatis.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Lou Malnati's Pizzeria is mostly ready for agents.

## Direct links
- Book directly: https://www.loumalnatis.com/reservations/ (on the business's own site)
- Order directly: https://order.loumalnatis.com/find/carryout (on the business's own site)
- Menu: https://www.loumalnatis.com/menu/

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Lou Malnati's Pizzeria",
  "url": "http://www.loumalnatis.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West Wrightwood Avenue 958",
    "postalCode": "60614",
    "addressLocality": "Chicago"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.9291497,
    "longitude": -87.6535647
  },
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://www.loumalnatis.com/reservations/",
  "hasMenu": "https://www.loumalnatis.com/menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.loumalnatis.com/reservations/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.loumalnatis.com/find/carryout",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking on your own site.** Agents can book without a marketplace in the loop.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
428 of 1561 in Chicago. Top 27% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 97% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | no |
| Structured data with address, phone and hours | 52% | no |
| Have an llms.txt | 19% | yes |

Nearest places with a similar menu: La Crosta Woodfire Pizzeria Italiana (C, 648 m, https://directindex.org/r/lacrostachicago.com); Papa John's (A, 806 m, https://directindex.org/r/papajohns.com); WG  Pizzas (C, 909 m, https://directindex.org/r/wgpizzas.com); Pequod’s Pizzeria (A, 1198 m, https://directindex.org/r/pequodspizza.com); Giordano's Pizzeria (B, 1220 m, https://directindex.org/r/giordanos.com); Stella Barra Pizzeria (C, 1342 m, https://directindex.org/r/lettuce.com); Roebuck (B, 1376 m, https://directindex.org/r/dryhopchicago.com); The Art of Pizza (C, 1496 m, https://directindex.org/r/artofpizzachicago.com); Chicago Pizza and Oven Grinder Co. (B, 1633 m, https://directindex.org/r/chicagopizzaandovengrinder.com); Coda di Volpe (B, 1715 m, https://directindex.org/r/cdvolpe.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 74.3%.

See what an AI agent reads on this site: https://directindex.org/r/loumalnatis.com/agent-view

## Named by Gemini for "Best pizza delivered to where I'm staying, right now" in Chicago, October 2026
- "Best pizza delivered to where I'm staying, right now." (2026-10-15): Gemini with a link to this site. https://directindex.org/city/chicago/recommended/pizza-delivery
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/loumalnatis.com.svg

## Businesses like Lou Malnati's Pizzeria in Chicago

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Chicago | 1561 | 50% | 38% | 74.3% |
| Built with WordPress in Chicago | 324 | 70% | 51% | 74.3% |

The best of Built with WordPress in Chicago: Fogo de Chão (A 100%, https://directindex.org/r/fogodechao.com); Lotus Cafe & Banh Mi Sandwiches (A 100%, https://directindex.org/r/lotusbanhmi.com); Pizzeria Portofino (A 100%, https://directindex.org/r/pizzeriaportofino.com); Sarpino's Pizzeria (A 100%, https://directindex.org/r/gosarpinos.com); Tryzub Ukrainian Kitchen (A 100%, https://directindex.org/r/tryzubchicago.com).

With the two fixes above (Structured data is incomplete; The server turns AI crawlers away at the door) the score would be about 95.4%: 38th of 1,561 in Chicago, up from 428th.

## The direct record
What agents get for Lou Malnati's Pizzeria, as JSON: https://directindex.org/api/direct/loumalnatis.com
- Book: https://www.loumalnatis.com/reservations/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: https://order.loumalnatis.com/find/carryout (own site; found by the scan of 2026-10-14, not yet tested)
- Menu: https://www.loumalnatis.com/menu/ (html_page; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/loumalnatis.com/book, https://directindex.org/go/loumalnatis.com/order, https://directindex.org/go/loumalnatis.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/loumalnatis.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/loumalnatis.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=loumalnatis.com&force=1