# Lords of the North: Agent-Direct Score F (36.9%) Site: http://www.lotnbarber.com/ Report: https://directindex.org/r/lotnbarber.com Scanned: 2026-10-17 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Lords of the North is largely invisible to agents. An AI assistant can open Lords of the North's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace. ## Direct links - Phone: +61 3 9484 9639 ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it. - **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Lords of the North > hair salon in High Street 895 3071, Melbourne hairdressers and beauty salons. Phone +61 3 9484 9639. ## About - Website: http://www.lotnbarber.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 2839 of 3634 in Melbourne hairdressers and beauty salons. Top 78% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 22% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes | | Structured data with address, phone and hours | 23% | no | | Have an llms.txt | 45% | no | Nearest places in the index: Elk & Me, Therapies and Dispensary (B, 38 m, https://directindex.org/r/elkandme.com.au); Reborn Hair (C, 78 m, https://directindex.org/r/rebornhair.com.au); Fabulash and Beauty (B, 92 m, https://directindex.org/r/fabulashandbeauty.com); Pandora Nails (D, 160 m, https://directindex.org/r/pandoranailsbeauty.com.au); Sensational Beauty Clinic (C, 198 m, https://directindex.org/r/sensationalbeautyclinic.com); Barbers and Blowaves (D, 330 m, https://directindex.org/r/barbersandblowaves.com.au); Lash League (F, 382 m, https://directindex.org/r/lashleague.com.au); Star Body Care (C, 450 m, https://directindex.org/r/starbodycare.com.au); Seamless Skin Clinic (B, 458 m, https://directindex.org/r/seamlesskinclinic.com); The Unknown Barbers (F, 508 m, https://directindex.org/r/theunknownbarbers.com.au). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites using Fresha 49% (1% A or B, 300 sites); This site 36.9%. See what an AI agent reads on this site: https://directindex.org/r/lotnbarber.com/agent-view ## Businesses like Lords of the North in Melbourne hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Melbourne hairdressers and beauty salons | 3634 | 54% | 27% | 36.9% | | Sites using Fresha in Melbourne hairdressers and beauty salons | 194 | 48% | 2% | 36.9% | The best of the sites using Fresha in Melbourne hairdressers and beauty salons: Kingsman Barbers (B 75.4%, https://directindex.org/r/kingsmanbarbers.com.au); Revolutions Hair & Beauty Studio (B 75.4%, https://directindex.org/r/revolutionshair.com.au); Brother Wolf Barber | South Melbourne (B 73.8%, https://directindex.org/r/brotherwolf.com.au); Lazer Wizard Tattoo Removal (C 69.2%, https://directindex.org/r/lazerwizard.com.au); Milka Collective (C 69.2%, https://directindex.org/r/milkacollective.com.au). With the three fixes above (No structured data for the business; Appointments only through fresha; No price list of services found), the score would be about 87.7%. That would be 44th of 3,634 in Melbourne hairdressers and beauty salons, up from 2839th. ## The direct record What agents get for Lords of the North, as JSON: https://directindex.org/api/direct/lotnbarber.com - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +61 3 9484 9639 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 20 | 25 | | Readable | 1 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/lotnbarber.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md) - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/lotnbarber.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/lotnbarber.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=lotnbarber.com&force=1