# The London Smile Clinic: Agent-Direct Score B (71.8%)

Site: http://www.londonsmile.co.uk
Report: https://directindex.org/r/londonsmile.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The London Smile Clinic is mostly ready for agents.
Some AI assistants are turned away by The London Smile Clinic's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through HSOne.

## Direct links
- Book directly: https://booking.uk.hsone.app/soe/new/The%20London%20Smile%20Clinic?pid=UKLSM01 (through hsone acting for the business)
- Phone: +442072552559
- Hours, from londonsmile.co.uk: Mon–Wed 08:30–18:00; Thu 08:30–17:00; Fri 08:30–16:00; Sat 08:30–14:00; Sun closed
- Open on Saturday
- Prices: 5 prices on the site, the middle one £295
- WhatsApp: a link on the site

## Nearby, also direct
Places near The London Smile Clinic that take a booking or an order on their own website, with no marketplace in between.
- Skin Doctor London (100 m): https://directindex.org/r/skindoctorclinics.co.uk
- The Hearing Services Group (130 m): https://directindex.org/r/thehearingservices.com
- The Aesthetics Center Turkey (130 m): https://directindex.org/r/theaestheticscenterturkey.co.uk
- Mr David Ralph (170 m): https://directindex.org/r/david-ralph.co.uk
- K Dental Studios (170 m): https://directindex.org/r/kdentalstudios.co.uk

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **5 prices on the landing page, the middle one £295.** In London, the middle price of comparable sites that show prices is £80.00.

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# The London Smile Clinic

> dentist in London dentists, clinics and vets. Phone +442072552559.

## Book or order directly

- Book: https://booking.uk.hsone.app/soe/new/The%20London%20Smile%20Clinic?pid=UKLSM01 (through hsone acting for the business)

## Opening hours

Mo-We 08:30-18:00; Th 08:30-17:00; Fr 08:30-16:00; Sa 08:30-14:00

## About

- Website: http://www.londonsmile.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Dentist).** address, phone, opening hours
- **Appointments through hsone on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
944 of 5012 in London dentists, clinics and vets. Top 19% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 30% | yes |
| Have an llms.txt | 42% | no |

Nearest places in the index: Amity Home and Live in Care Agency (F, 40 m, https://directindex.org/r/amitycare.co.uk); Skin Doctor London (C, 97 m, https://directindex.org/r/skindoctorclinics.co.uk); The Hearing Services Group (B, 132 m, https://directindex.org/r/thehearingservices.com); The Aesthetics Center Turkey (C, 134 m, https://directindex.org/r/theaestheticscenterturkey.co.uk); Marylebone Physiotherapy & Sports Medicine (C, 137 m, https://directindex.org/r/marylebonephysio.com); Constantinos Kyriakides - Harley St. Surgery (F, 172 m, https://directindex.org/r/vascularpractice.org); Mr David Ralph (C, 172 m, https://directindex.org/r/david-ralph.co.uk); Dr Jack a T Edmonds M B B S F R C G P (F, 172 m, https://directindex.org/r/drjackedmonds.co.uk); K Dental Studios (B, 174 m, https://directindex.org/r/kdentalstudios.co.uk); Contoura Medical (C, 186 m, https://directindex.org/r/contouramedical.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London dentists, clinics and vets and named 79 places. The London Smile Clinic wasn't one of them. See who was named: https://directindex.org/city/london-clinics/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); Sites using HSOne 65% (34% A or B, 152 sites); This site 71.8%.

See what an AI agent reads on this site: https://directindex.org/r/londonsmile.co.uk/agent-view

## Businesses like The London Smile Clinic in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 5012 | 50% | 21% | 71.8% |
| Sites built with WordPress in London dentists, clinics and vets | 2369 | 61% | 33% | 71.8% |
| Sites using HSOne in London dentists, clinics and vets | 56 | 64% | 32% | 71.8% |
| Sites built with WordPress and using HSOne in London dentists, clinics and vets | 33 | 65% | 39% | 71.8% |

The best of the sites built with WordPress and using HSOne in London dentists, clinics and vets: Pure Smiles Dental Hygiene Clinic (B 84.6%, https://directindex.org/r/puresmiles.co.uk); The Kensington Clinic (B 84.6%, https://directindex.org/r/tkcdental.co.uk); Smiles By Jasmine (B 83.1%, https://directindex.org/r/smilesbyjasmine.com); Drury Lane Dental Care (B 80%, https://directindex.org/r/dldc.co.uk); Aesthetika Dental Studio (B 79.5%, https://directindex.org/r/aesthetikadentalstudio.co.uk).

With the two fixes above (No list of services and prices found; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 13th of 5,012 in London dentists, clinics and vets, up from 944th.

## The direct record
What agents get for The London Smile Clinic, as JSON: https://directindex.org/api/direct/londonsmile.co.uk
- Book: https://booking.uk.hsone.app/soe/new/The%20London%20Smile%20Clinic?pid=UKLSM01 (vendor on own site: HSOne; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-We 08:30-18:00; Th 08:30-17:00; Fr 08:30-16:00; Sa 08:30-14:00 (closed now) (from londonsmile.co.uk)
- Phone: +442072552559
- Stable links that count: https://directindex.org/go/londonsmile.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, HSOne: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 15 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/londonsmile.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/londonsmile.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/londonsmile.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=londonsmile.co.uk&force=1