# London Real Skin: Agent-Direct Score C (61.5%)

Site: https://www.londonrealskin.com
Report: https://directindex.org/r/londonrealskin.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
London Real Skin is partly visible to agents.
An AI assistant can open London Real Skin's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through partner.pabau.com.

## Direct links
- Phone: 020 7183 5892
- Address: 233 High Holborn, WC1V 7DN, London
- Prices: 5 prices on the site, the middle one £42.00

## Nearby, also direct
Places near London Real Skin that take a booking or an order on their own website, with no marketplace in between.
- MW Aesthetics - Marek Waclawczyk (70 m): https://directindex.org/r/mw-aesthetics.co.uk
- Harley Street Hair Transplant Clinic (80 m): https://directindex.org/r/hair-transplant-clinics.co.uk

## What to fix first
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **5 prices on the landing page, the middle one £42.00.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "London Real Skin",
  "url": "https://www.londonrealskin.com",
  "telephone": "020 7183 5892",
  "address": "233 High Holborn, WC1V 7DN, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.51630084804888,
    "longitude": -0.14597654342651367
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# London Real Skin

> organization in 233 High Holborn, WC1V 7DN, London, London hairdressers and beauty salons. Phone 020 7183 5892.

## About

- Website: https://www.londonrealskin.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
Not ranked yet in London hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: IBeautify Aesthetics No 1 Harley Street. London , W1 (C, 40 m, https://directindex.org/r/ibeautify.co.uk); Dermal Health (C, 51 m, https://directindex.org/r/dermalhealth.co.uk); Karen Betts (F, 65 m, https://directindex.org/r/kanzenskincare.com); MW Aesthetics - Marek Waclawczyk (B, 71 m, https://directindex.org/r/mw-aesthetics.co.uk); The Laser Treatment Clinic (D, 72 m, https://directindex.org/r/thelasertreatmentclinic.com); The London Cosmetic Clinic (B, 73 m, https://directindex.org/r/thelondoncosmeticclinic.co.uk); Lorena Oberg (B, 75 m, https://directindex.org/r/lorenaoberg.co.uk); Harley Street Hair Transplant Clinic (C, 78 m, https://directindex.org/r/hair-transplant-clinics.co.uk); London Clinic of Aesthetics - LCA (F, 79 m, https://directindex.org/r/lcaesthetics.co.uk); Wimpole Clinic (C, 81 m, https://directindex.org/r/wimpole.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. London Real Skin wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/londonrealskin.com/agent-view

## Businesses like London Real Skin in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in London hairdressers and beauty salons | 2154 | 57% | 22% | 61.5% |

The best of the sites built with WordPress in London hairdressers and beauty salons: Tranquilstate Professional Male Grooming (A 95.4%, https://directindex.org/r/tranquilstate.co.uk); DJN Physios Tottenham Court Road (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk); Headmasters (A 88.8%, https://directindex.org/r/headmasters.com); LN Micropigmentation Clinic (A 87.7%, https://directindex.org/r/liananunes.com); Omniya Clinic (A 87.5%, https://directindex.org/r/omniya.co.uk).

## The direct record
What agents get for London Real Skin, as JSON: https://directindex.org/api/direct/londonrealskin.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 020 7183 5892

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /concerns/fine-lines-and-wrinkles/: booking link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/londonrealskin.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/londonrealskin.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/londonrealskin.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=londonrealskin.com&force=1