# Winston Churchills Cabinet War Rooms: Agent-Direct Score F (38.5%)

Site: https://www.londonpass.com/london-attractions/churchill-war-rooms.html
Report: https://directindex.org/r/londonpass.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Winston Churchills Cabinet War Rooms is largely invisible to agents.
AI assistants can't open Winston Churchills Cabinet War Rooms's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://londonpass.com/en/london-attractions/moco-museum-london (on the business's own site)
- Address: London
- Prices: 100 prices on the site, the middle one £28.00
- Languages: German, English, Spanish, French, Italian, Japanese, Korean, Portuguese, Chinese

## Nearby, also direct
Places near Winston Churchills Cabinet War Rooms that take a booking or an order on their own website, with no marketplace in between.
- Oliver Travel (170 m): https://directindex.org/r/eurowelcome.co.uk
- Srilanka Tourism - United Kingdom & Ireland (280 m): https://directindex.org/r/srilanka.travel
- Summer France (480 m): https://directindex.org/r/summerfrance.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:attention required). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **100 prices on the landing page, the middle one £28.00.** In London, the middle price of comparable sites that show prices is £127.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Winston Churchills Cabinet War Rooms",
  "url": "https://www.londonpass.com/london-attractions/churchill-war-rooms.html",
  "address": "London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5141217789,
    "longitude": -0.174358156962
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://londonpass.com/en/london-attractions/moco-museum-london",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (LocalBusiness).** address
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
1287 of 1864 in London tours, attractions and museums. Top 69% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Rob and Nick Carter (D, 131 m, https://directindex.org/r/myshopify.com); Oliver Travel (C, 169 m, https://directindex.org/r/eurowelcome.co.uk); Srilanka Tourism - United Kingdom & Ireland (C, 276 m, https://directindex.org/r/srilanka.travel); Museu De Historia Natural De Londres (F, 281 m, https://directindex.org/r/londres.es); Canadian Affair (F, 321 m, https://directindex.org/r/canadianaffair.co.uk); Acacia Adventure Holidays (D, 345 m, https://directindex.org/r/acacia-africa.com); Interopa Holidays Ltd (C, 437 m, https://directindex.org/r/interopa.co.uk); Canal and River Cruises (C, 449 m, https://directindex.org/r/canalandrivercruises.com); Removal Van Paddington Ltd. (C, 471 m, https://directindex.org/r/removalvanpaddington.co.uk); Summer France (C, 477 m, https://directindex.org/r/summerfrance.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/londonpass.com/agent-view

## Businesses like Winston Churchills Cabinet War Rooms in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 1864 | 44% | 12% | 38.5% |

The best of the businesses of the same kind in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Elgin Car Service (A 89.2%, https://directindex.org/r/theelgin.com); Erna Low Ltd. (A 89.2%, https://directindex.org/r/ernalow.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,864 in London tours, attractions and museums.

## The direct record
What agents get for Winston Churchills Cabinet War Rooms, as JSON: https://directindex.org/api/direct/londonpass.com
- Book: https://londonpass.com/en/london-attractions/moco-museum-london (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/londonpass.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:attention required); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 10 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/londonpass.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/londonpass.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=londonpass.com&force=1