# London Ghost Walks: Agent-Direct Score D (43.1%) Site: http://www.london-ghost-tour.com Report: https://directindex.org/r/london-ghost-tour.com Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) London Ghost Walks is hard for agents to use. An AI assistant can open London Ghost Walks's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: 020 8530 8443 - Address: 28 Alexandra Rd, E18 1PZ, London ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # London Ghost Walks > local business in 28 Alexandra Rd, E18 1PZ, London, London tours, attractions and museums. Phone 020 8530 8443. ## About - Website: http://www.london-ghost-tour.com - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. ## Where it stands 997 of 1861 in London tours, attractions and museums. Top 54% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 93% | no | | Publish the menu or price list as HTML | 13% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes | | Structured data with address, phone and hours | 7% | no | | Have an llms.txt | 31% | no | Nearest places in the index: World Holiday Vibes (D, 357 m, https://directindex.org/r/worldholidayvibes.com); Getacruise (D, 386 m, https://directindex.org/r/getacruise.com); getaflight (D, 387 m, https://directindex.org/r/getaflight.co.uk); Filipino Travel Center (F, 387 m, https://directindex.org/r/filipinotravelcenter.co.uk); Low Cost Vibes (F, 387 m, https://directindex.org/r/lowcostvibes.com); Ph Travel Ltd. (D, 387 m, https://directindex.org/r/phtravelltd.co.uk); Perfect Holidays (D, 387 m, https://directindex.org/r/perfectholidays.com); Voliamo (D, 388 m, https://directindex.org/r/voliamo.eu); Halo Flights (F, 397 m, https://directindex.org/r/haloflights.co.uk); Halo Philippines (F, 397 m, https://directindex.org/r/halophilippines.co.uk). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Recommended when people ask: "A ghost or night walking tour tonight, two tickets." (Claude) See what an AI agent reads on this site: https://directindex.org/r/london-ghost-tour.com/agent-view ## Named by Claude for "A ghost or night walking tour tonight, two tickets" in London tours, attractions and museums, October 2026 - "A ghost or night walking tour tonight, two tickets." (2026-10-26): Claude with a link to this site. https://directindex.org/city/london-tours/recommended/night-tour Named by 1 of 3 assistants asked. Badge: https://directindex.org/badge/named/london-ghost-tour.com.svg ## Businesses like London Ghost Walks in London tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in London tours, attractions and museums | 1861 | 44% | 12% | 43.1% | The best of the businesses of the same kind in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Elgin Car Service (A 89.2%, https://directindex.org/r/theelgin.com); Erna Low Ltd. (A 89.2%, https://directindex.org/r/ernalow.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk). With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 95.4%, which would be first of 1,861 in London tours, attractions and museums. ## The direct record What agents get for London Ghost Walks, as JSON: https://directindex.org/api/direct/london-ghost-tour.com - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: 020 8530 8443 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/london-ghost-tour.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/london-ghost-tour.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/london-ghost-tour.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=london-ghost-tour.com&force=1