# Lino Marra: Agent-Direct Score B (76.9%)

Site: https://www.linomarra.ch/
Report: https://directindex.org/r/linomarra.ch
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Lino Marra is mostly ready for agents.

## Direct links
- Menu: https://www.linomarra.ch/menu
- Phone: +41442220606

## What to fix first
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Lino Marra",
  "url": "https://www.linomarra.ch/",
  "telephone": "+41442220606",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3715336,
    "longitude": 8.5351466
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, phone
- **Price list of services is an HTML page.** Agents can read items and prices directly.

## Since the scan of 2026-10-14 (C then)
- Fixed: The server turned AI crawlers away at the door; No booking or ordering path at all; No llms.txt
- New: Booking through an unrecognised third party

## Where it stands
16 of 317 in Zurich hairdressers and beauty salons. Top 5% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 97% | no |
| Publish the menu or price list as HTML | 9% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 16% | no |
| Have an llms.txt | 34% | yes |

Nearest places in the index: Hairlezz | Inklezz (D, 8 m, https://directindex.org/r/hairlezz.com); En Vouge Nails (C, 57 m, https://directindex.org/r/envoguenails.ch); Labo Spa (C, 67 m, https://directindex.org/r/labospa.ch); Wax in the City (B, 138 m, https://directindex.org/r/wax-in-the-city.com); Art of ghel (C, 146 m, https://directindex.org/r/ghel.ch); The Nail Bar (A, 150 m, https://directindex.org/r/thenailbar.ch); Venus Beauty (B, 171 m, https://directindex.org/r/venus-beauty.ch); à la beauté (C, 220 m, https://directindex.org/r/alabeaute.ch); Varibelle (C, 226 m, https://directindex.org/r/varibelle.ch); Oyu (F, 317 m, https://directindex.org/r/oyu.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 66%, 2026-10-15 77%.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); This site 76.9%.

See what an AI agent reads on this site: https://directindex.org/r/linomarra.ch/agent-view

## Businesses like Lino Marra in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich hairdressers and beauty salons | 317 | 38% | 12% | 76.9% |
| Built with Wix in Zurich hairdressers and beauty salons | 13 | 62% | 38% | 76.9% |

The best of Built with Wix in Zurich hairdressers and beauty salons: André Joe Coiffure (B 80%, https://directindex.org/r/andrejoe.ch); Body and Face (B 80%, https://directindex.org/r/bodyandface.ch); Body&More (B 80%, https://directindex.org/r/body-and-more.ch); Asia Health Zürich Wellness Of Heritage (B 73.8%, https://directindex.org/r/asiahealth.ch); Coiffure Peter Kamm (C 66.2%, https://directindex.org/r/kamm.ch).

With the two fixes above (Appointments through an unrecognised third party; Structured data is incomplete) the score would be about 95.4%: first of 317 in Zurich hairdressers and beauty salons.

## The direct record
What agents get for Lino Marra, as JSON: https://directindex.org/api/direct/linomarra.ch
- Book: none on record
- Order: none on record
- Menu: https://www.linomarra.ch/menu (html_page; from the scan)
- Hours: none on record
- Phone: +41442220606
- Stable links that count: https://directindex.org/go/linomarra.ch/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 19 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/linomarra.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/linomarra.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=linomarra.ch&force=1