# Lena Beckert – Hair & Make-up Artist: Agent-Direct Score D (41.1%)

Site: http://lenabeartist.com/
Report: https://directindex.org/r/lenabeartist.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Lena Beckert – Hair & Make-up Artist is hard for agents to use.
Some AI assistants are turned away by Lena Beckert – Hair & Make-up Artist's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +4915202972675

## What to fix first

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Cologne, 6.3% of comparable sites declare one.

- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as PerplexityBot (http_503) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Lena Beckert – Hair & Make-up Artist",
  "url": "http://lenabeartist.com/",
  "telephone": "+4915202972675",
  "address": "De-Noel-Platz 7, 50937, Köln",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 50.922601,
    "longitude": 6.927093
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Lena Beckert – Hair & Make-up Artist

> person in De-Noel-Platz 7, 50937, Köln, Cologne hairdressers and beauty salons. Phone +4915202972675.

## About

- Website: http://lenabeartist.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Person).** no address, phone or hours in it

## Where it stands
635 of 1192 in Cologne hairdressers and beauty salons. Top 53% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | no |
| Publish the menu or price list as HTML | 15% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: Figaro (F, 91 m, https://directindex.org/r/friseur-24.de); Le Coiffeur Köln (C, 157 m, https://directindex.org/r/le-coiffeur-koeln.de); J. Cremer Hair Salon (F, 184 m, https://directindex.org/r/creativ-coiffeur-cremer.de); Ina Dollmann (F, 203 m, https://directindex.org/r/inadollmann.de); Jörg Nuhn Die Haarschneider (F, 234 m, https://directindex.org/r/haarschneider-koeln.de); Beauty Bar Cologne (F, 243 m, https://directindex.org/r/beautybarcologne.de); Haarstudio SKB (F, 282 m, https://directindex.org/r/haarstudioskb.de); Sueli aesthetic (B, 298 m, https://directindex.org/r/sueli-aesthetic.com); Vis À Vis (D, 312 m, https://directindex.org/r/xn--visaviskln-lcb.de); Walthers Friseur Atelier (F, 334 m, https://directindex.org/r/walthers-friseur-atelier.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 41.1%.

See what an AI agent reads on this site: https://directindex.org/r/lenabeartist.com/agent-view

## Businesses like Lena Beckert – Hair & Make-up Artist in Cologne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Cologne hairdressers and beauty salons | 1192 | 43% | 10% | 41.1% |
| Sites built with WordPress in Cologne hairdressers and beauty salons | 442 | 52% | 15% | 41.1% |

The best of the sites built with WordPress in Cologne hairdressers and beauty salons: My Thai Massage (A 95.4%, https://directindex.org/r/my-thaimassage.koeln); Mywellness Köln Ehrenfeld (A 92.3%, https://directindex.org/r/mywellness.de); Kosmos Hair (A 90.3%, https://directindex.org/r/kosmoshair.de); Kölner Perücken & Haarverlängerungs-Spezialist Supreme Hair (A 86.2%, https://directindex.org/r/supremehair.de); Asia Massagezentrum (B 84.6%, https://directindex.org/r/asiamassagezentrum.de).

With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 85.7%. That would be 8th of 1,192 in Cologne hairdressers and beauty salons, up from 635th.

## The direct record
What agents get for Lena Beckert – Hair & Make-up Artist, as JSON: https://directindex.org/api/direct/lenabeartist.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +4915202972675

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.7 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/lenabeartist.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/lenabeartist.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/lenabeartist.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=lenabeartist.com&force=1
