# Pizzeria La Stella: Agent-Direct Score F (27.7%)

Site: https://www.lastella-pizza.de/
Report: https://directindex.org/r/lastella-pizza.de
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Pizzeria La Stella is largely invisible to agents.
Some AI assistants are turned away by the website of Pizzeria La Stella. It finds no menu or price list, so it answers from other sites. It finds no link to book or order online, only a phone number.

## Direct links
- Phone: +49 231 409725

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) Only a phone number or WhatsApp, which agents cannot use yet. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (+10 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pizzeria La Stella",
  "url": "https://www.lastella-pizza.de/",
  "telephone": "+49 231 409725",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Sölder Straße 70",
    "postalCode": "44289",
    "addressLocality": "Dortmund",
    "addressCountry": "DE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4991465,
    "longitude": 7.5877204
  },
  "openingHours": "Mo-Th 11:30-14:30,17:00-22:30; Fr 11:30-14:30,17:00-23:00; Sa 12:30-23:00; Su 12:30-22:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "11:30",
      "closes": "14:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "17:00",
      "closes": "22:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "11:30",
      "closes": "14:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "17:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "12:30",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:30",
      "closes": "22:30"
    }
  ],
  "servesCuisine": [
    "pizza",
    "indian",
    "schnitzel"
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pizzeria La Stella

> restaurant (pizza, indian, schnitzel) in Sölder Straße 70 44289 Dortmund, Dortmund. Phone +49 231 409725.

## Opening hours

Mo-Th 11:30-14:30,17:00-22:30; Fr 11:30-14:30,17:00-23:00; Sa 12:30-23:00; Su 12:30-22:30

## About

- Website: https://www.lastella-pizza.de/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
274 of 309 in Dortmund. Top 89% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 91% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 88% | no |
| Structured data with address, phone and hours | 31% | no |
| Have an llms.txt | 34% | no |

Nearest places in the index: Zur fröhlichen Morgensonne (D, 1689 m, https://directindex.org/r/gartenverein-froehliche-morgensonne.de); Japan Haus Dortmund (A, 1898 m, https://directindex.org/r/japanhaus-dortmund.de); Vivo! Die Glocke (D, 1964 m, https://directindex.org/r/vivo-dieglocke.de); Pizzeria Porto Bello (F, 2234 m, https://directindex.org/r/portobello-dortmund.de); Grillhaus Zum Griechen (F, 2318 m, https://directindex.org/r/grillhauszumgriechen.de); Rodenberg 1770 (B, 2463 m, https://directindex.org/r/rodenberg1770.de); Ristorante Linguini by Mamma Leone (A, 2489 m, https://directindex.org/r/linguini-dortmund.de); Rilasso (C, 2503 m, https://directindex.org/r/rilasso.de); McDonald's (C, 2530 m, https://directindex.org/r/mcdonalds.com); Platia (D, 2540 m, https://directindex.org/r/grillrestaurantplatia.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/lastella-pizza.de/agent-view

## Businesses like Pizzeria La Stella in Dortmund

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dortmund | 309 | 52% | 22% | 27.7% |

The best of the businesses of the same kind in Dortmund: El Paso Steakhaus (A 100%, https://directindex.org/r/steakhaus-el-paso.de); Francescana (A 100%, https://directindex.org/r/francescana-do.de); Hotel Restaurant Biedermeier (A 100%, https://directindex.org/r/do-biedermeier.de); Oishinbo (A 100%, https://directindex.org/r/oishinbo-restaurant.de); Pizzeria Paradiso (A 100%, https://directindex.org/r/paradiso-schwerte.com).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User) the score would be about 84.6%: 22nd of 309 in Dortmund, up from 274th.

## The direct record
What agents get for Pizzeria La Stella, as JSON: https://directindex.org/api/direct/lastella-pizza.de
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Th 11:30-14:30,17:00-22:30; Fr 11:30-14:30,17:00-23:00; Sa 12:30-23:00; Su 12:30-22:30 (open now) (from OpenStreetMap)
- Phone: +49 231 409725

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/lastella-pizza.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/lastella-pizza.de/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/lastella-pizza.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=lastella-pizza.de&force=1