# Laprima Beauty & Skin: Agent-Direct Score D (48.2%) Site: http://laprimabeauty.ch/ Report: https://directindex.org/r/laprimabeauty.ch Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Laprima Beauty & Skin is hard for agents to use. Some AI assistants are turned away by Laprima Beauty & Skin's website. What Laprima Beauty & Skin offers is on another site. It finds a way to book or order directly, through Shore. ## Direct links - Book directly: https://connect.shore.com/bookings/laprima-beauty-skin/services?locale=de&_ga=2.2896180.509158796.1709554128-1536156147.1709554128 (through shore acting for the business) - Phone: +41734936091 - Address: Badenerstrasse 420, 8004, Zürich - Prices: 3 prices on the site, the middle one CHF 60.00 ## Nearby, also direct Places near Laprima Beauty & Skin that take a booking or an order on their own website, with no marketplace in between. - Fener Hair Styles (270 m): https://directindex.org/r/fenerhairstyles.ch ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **Price list of services is on another site.** (+5 points) The link goes to treatwell.de, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business - **The phone number on the site doesn't match the open map data.** The site shows %20+41%2078%20218%2071%2017, but OpenStreetMap or Overture Maps lists +41734936091. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org. ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Zurich, 21% of comparable sites declare one. - **3 prices on the landing page, the middle one CHF 60.00.** In Zurich, the middle price of comparable sites that show prices is CHF 97.50. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Laprima Beauty & Skin > local business in Badenerstrasse 420, 8004, Zürich, Zurich hairdressers and beauty salons. Phone +41734936091. ## Book or order directly - Book: https://connect.shore.com/bookings/laprima-beauty-skin/services?locale=de&_ga=2.2896180.509158796.1709554128-1536156147.1709554128 (through shore acting for the business) - Menu: https://buchung.treatwell.de/ort/100040441/menue/ ## About - Website: http://laprimabeauty.ch/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Appointments through shore on your own domain.** There's no marketplace commission, and the customer stays yours. ## Where it stands 428 of 873 in Zurich hairdressers and beauty salons. Top 49% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 94% | yes | | Publish the menu or price list as HTML | 9% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 95% | no | | Structured data with address, phone and hours | 13% | no | | Have an llms.txt | 49% | no | Nearest places in the index: Audra Beauty Zurich (C, 33 m, https://directindex.org/r/audra-beauty.ch); Thai Spa Wellness (F, 41 m, https://directindex.org/r/thaispawellness.ch); Afrodite (F, 194 m, https://directindex.org/r/afrodite-beauty.com); Coiffeur Lilla Albisriederplatz (D, 266 m, https://directindex.org/r/coiffeurlilla.ch); Fener Hair Styles (C, 269 m, https://directindex.org/r/fenerhairstyles.ch); relax (F, 291 m, https://directindex.org/r/relaxbarber.ch); John Price Massage (F, 376 m, https://directindex.org/r/johnmassage.ch); vor Hair nach Hair (F, 460 m, https://directindex.org/r/vornachhair.ch); Hasi Nails Supply Swiss (B, 467 m, https://directindex.org/r/hasigermany.de); Susy Naturkosmetik & Beauty Bar (F, 487 m, https://directindex.org/r/susynaturkosmetik.ch). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Shore 60% (21% A or B, 445 sites); This site 48.2%. See what an AI agent reads on this site: https://directindex.org/r/laprimabeauty.ch/agent-view ## Businesses like Laprima Beauty & Skin in Zurich hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Zurich hairdressers and beauty salons | 873 | 46% | 15% | 48.2% | | Sites built with WordPress in Zurich hairdressers and beauty salons | 296 | 55% | 22% | 48.2% | | Sites using Shore in Zurich hairdressers and beauty salons | 19 | 59% | 5% | 48.2% | | Sites built with WordPress and using Shore in Zurich hairdressers and beauty salons | 12 | 62% | 0% | 48.2% | The best of the sites built with WordPress and using Shore in Zurich hairdressers and beauty salons: Kosmetik Zürich Swisskin Clinic (C 69.7%, https://directindex.org/r/swisskinclinic.ch); HAIR EDIT (C 69.2%, https://directindex.org/r/hairedit.ch); Gevity - Ästhetik & Kosmetik Praxis in Zürich (C 67.7%, https://directindex.org/r/gevity.ch); Medizinische Kosmetik Zürich (C 67.7%, https://directindex.org/r/medical-cosmetic-zurich.ch); Brauenkult Microblading (C 66.2%, https://directindex.org/r/brauenkult.ch). With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; Price list of services is on another site), the score would be about 87.7%. That would be 2nd of 873 in Zurich hairdressers and beauty salons, up from 428th. ## The direct record What agents get for Laprima Beauty & Skin, as JSON: https://directindex.org/api/direct/laprimabeauty.ch - Book: https://connect.shore.com/bookings/laprima-beauty-skin/services?locale=de&_ga=2.2896180.509158796.1709554128-1536156147.1709554128 (vendor on own site: Shore; found by the scan of 2026-10-20, not yet tested) - Order: none on record - Menu: https://buchung.treatwell.de/ort/100040441/menue/ (external; from the scan) - Hours: none on record - Phone: +41734936091 - Stable links that count: https://directindex.org/go/laprimabeauty.ch/book, https://directindex.org/go/laprimabeauty.ch/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Shore: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 18.3 | 25 | | Readable | 3 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/laprimabeauty.ch - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/laprimabeauty.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/laprimabeauty.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=laprimabeauty.ch&force=1