# Museo della Permanente: Agent-Direct Score F (38.5%)

Site: https://www.lapermanente.it/
Report: https://directindex.org/r/lapermanente.it
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo della Permanente is largely invisible to agents.

## Direct links
- Phone: +39 02 6551445

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo della Permanente",
  "url": "https://www.lapermanente.it/",
  "telephone": "+39 02 6551445",
  "email": "news@lapermanente.it",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Filippo Turati 34",
    "postalCode": "20121",
    "addressLocality": "Milano"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4765941,
    "longitude": 9.1955129
  },
  "openingHours": "Mo-Su 10:00-13:00, 14:30-18:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "13:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "14:30",
      "closes": "18:30"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo della Permanente

> museum in Via Filippo Turati 34 20121 Milano, Milan tours, attractions and museums. Phone +39 02 6551445.

## Opening hours

Mo-Su 10:00-13:00, 14:30-18:30

## About

- Website: https://www.lapermanente.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
76 of 111 in Milan tours, attractions and museums. Top 68% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 83% | no |
| Publish the menu or price list as HTML | 50% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 8% | no |

Nearest places in the index: Taver Viaggi (F, 152 m, https://directindex.org/r/taverviaggi.it); Museo Civico di Storia Naturale - Paleolab (F, 249 m, https://directindex.org/r/museodistorianaturalemilano.it); Padiglione d'Arte Contemporanea (F, 506 m, https://directindex.org/r/pacmilano.it); Galleria d'Arte Moderna (F, 556 m, https://directindex.org/r/gam-milano.com); Museum Of The Senses (B, 623 m, https://directindex.org/r/museumofsenses.it); Museo del Risorgimento (F, 677 m, https://directindex.org/r/comune.milano.it); Museo Astronomico di Brera (F, 725 m, https://directindex.org/r/inaf.it); Pinacoteca di Brera (D, 736 m, https://directindex.org/r/pinacotecabrera.org); Fondazione Luigi Rovati (D, 774 m, https://directindex.org/r/fondazioneluigirovati.org); Museo Bagatti Valsecchi (F, 792 m, https://directindex.org/r/museobagattivalsecchi.org).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 38.5%.

See what an AI agent reads on this site: https://directindex.org/r/lapermanente.it/agent-view

## Businesses like Museo della Permanente in Milan tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Milan tours, attractions and museums | 111 | 43% | 6% | 38.5% |
| Built with WordPress in Milan tours, attractions and museums | 53 | 49% | 8% | 38.5% |

The best of Built with WordPress in Milan tours, attractions and museums: Maison du Voyage (B 77.5%, https://directindex.org/r/maisonduvoyage.it); Museo Interattivo del Cinema (B 77.5%, https://directindex.org/r/cinetecamilano.it); Nessie Viaggi (B 75.4%, https://directindex.org/r/nessieviaggi.com); Grande Museo del Duomo di Milano (B 73.8%, https://directindex.org/r/duomomilano.it); Duomo viaggi e turismo (C 68.8%, https://directindex.org/r/duomoviaggi.it).

With the three fixes above (No structured data for the business; No way to buy tickets online; No tickets and prices found) the score would be about 95.4%: first of 111 in Milan tours, attractions and museums.

## The direct record
What agents get for Museo della Permanente, as JSON: https://directindex.org/api/direct/lapermanente.it
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 10:00-13:00, 14:30-18:30 (closed now) (from OpenStreetMap)
- Phone: +39 02 6551445

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/lapermanente.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/lapermanente.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=lapermanente.it&force=1