# Studi Di Via Lamarmora: Agent-Direct Score F (16.9%)

Site: http://www.lamarmora21.it/
Report: https://directindex.org/r/lamarmora21.it
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Studi Di Via Lamarmora is largely invisible to agents.
AI assistants can't open Studi Di Via Lamarmora's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.doctolib.it/centro-medico/milano/lamarmora21-poliambulatorio-specialistico (through doctolib acting for the business)
- Phone: +39025516083
- Address: VIA ALFONSO LAMARMORA 21, 20122, MILANO

## Nearby, also direct
Places near Studi Di Via Lamarmora that take a booking or an order on their own website, with no marketplace in between.
- O.a.s.i. Medical Center (0 m): https://directindex.org/r/oasiortopedia.it
- Nerina Denaro - Medico Oncologo (90 m): https://directindex.org/r/nerinadenaro.it
- Lenzi Dr. Alberto (230 m): https://directindex.org/r/albertolenzimilano.it

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Milan, 8.4% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Studi Di Via Lamarmora",
  "url": "http://www.lamarmora21.it/",
  "telephone": "+39025516083",
  "address": "VIA ALFONSO LAMARMORA 21, 20122, MILANO",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4568014,
    "longitude": 9.1997789
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.doctolib.it/centro-medico/milano/lamarmora21-poliambulatorio-specialistico",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Appointments through doctolib on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1709 of 1834 in Milan dentists, clinics and vets. Top 93% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 12% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 32% | no |

Nearest places in the index: O.a.s.i. Medical Center (F, 0 m, https://directindex.org/r/oasiortopedia.it); Ginecologa Boerci Dott.ssa Maria Emilia (D, 15 m, https://directindex.org/r/studiomedicoboerci.com); Technor Sas (F, 31 m, https://directindex.org/r/ortopediatechnor.it); Nerina Denaro - Medico Oncologo (C, 85 m, https://directindex.org/r/nerinadenaro.it); Prof. Carlo Alfieri (C, 146 m, https://directindex.org/r/carloalfieri.it); Luigi Gianturco, Cardiologo (F, 206 m, https://directindex.org/r/luigigianturco.com); Dr. Michele Ghidini, Oncologo (D, 207 m, https://directindex.org/r/micheleghidini.com); Lenzi Dr. Alberto (C, 225 m, https://directindex.org/r/albertolenzimilano.it); Banca Del Latte - Clinica Mangiagalli (F, 235 m, https://directindex.org/r/nutrici.it); Fondazione Visitatrici Per La Maternità Ada Bolchini Dell’acqua Ets (D, 235 m, https://directindex.org/r/fondazioneabd.org).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Milan dentists, clinics and vets and named 51 places. Studi Di Via Lamarmora wasn't one of them. See who was named: https://directindex.org/city/milan-clinics/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Doctolib 58% (16% A or B, 6120 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/lamarmora21.it/agent-view

## Businesses like Studi Di Via Lamarmora in Milan dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan dentists, clinics and vets | 1834 | 47% | 14% | 16.9% |
| Sites built with WordPress in Milan dentists, clinics and vets | 1027 | 52% | 19% | 16.9% |
| Sites using Doctolib in Milan dentists, clinics and vets | 56 | 61% | 18% | 16.9% |
| Sites built with WordPress and using Doctolib in Milan dentists, clinics and vets | 41 | 62% | 22% | 16.9% |

The best of the sites built with WordPress and using Doctolib in Milan dentists, clinics and vets: Panta Rei Rehab & Sports (A 87.7%, https://directindex.org/r/pantareirehab.it); Policentro Pediatrico (B 80%, https://directindex.org/r/policentrosalute.it); Althea Medical Center (B 75.4%, https://directindex.org/r/centromedicoalthea.it); Domus Clinica Rigenerativa (B 75.4%, https://directindex.org/r/domusclinicarigenerativa.it); Milan Medical Center (B 75.4%, https://directindex.org/r/milanmedicalcenter.it).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No list of services and prices found), the score would be about 87.7%. That would be 3rd of 1,834 in Milan dentists, clinics and vets, up from 1709th.

## The direct record
What agents get for Studi Di Via Lamarmora, as JSON: https://directindex.org/api/direct/lamarmora21.it
- Book: https://www.doctolib.it/centro-medico/milano/lamarmora21-poliambulatorio-specialistico (vendor on own site: Doctolib; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +39025516083
- Stable links that count: https://directindex.org/go/lamarmora21.it/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Doctolib: Not stated. Doctolib's patient terms (April 2026), article 19, forbid web scraping and make automated data harvesting subject to Doctolib's prior consent; they do not address an agent booking an appointment for a patient, and no API or partner path for agents is documented. Read 2026-10-15: https://media.doctolib.com/image/upload/v1776929137/legal/B2C_T_Cs.pdf

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/lamarmora21.it/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/lamarmora21.it/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=lamarmora21.it&force=1