# La Mari-Morena: Agent-Direct Score F (35.4%)

Site: http://www.lamarimorena.com/
Report: https://directindex.org/r/lamarimorena.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
La Mari-Morena is largely invisible to agents.
AI assistants can't open La Mari-Morena's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://lamarimorena.com/pages/sucursal-san-angel (on the business's own site)
- Phone: +34665572033
- Address: 28003, 28003, Madrid
- Languages: English, Spanish
- WhatsApp: a link on the site

## Nearby, also direct
Places near La Mari-Morena that take a booking or an order on their own website, with no marketplace in between.
- Madroñal (990 m): https://directindex.org/r/cafeteriamadronal.com
- Island Club Lounge (1.6 km): https://directindex.org/r/islandclublounge.es
- Bar Madrid (1.6 km): https://directindex.org/r/pegatinasyetiquetas.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "La Mari-Morena",
  "url": "http://www.lamarimorena.com/",
  "telephone": "+34665572033",
  "address": "28003, 28003, Madrid",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.3765007,
    "longitude": -3.7402125
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://lamarimorena.com/pages/sucursal-san-angel",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
673 of 927 in Madrid cafes and bars. Top 73% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 77% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 89% | no |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: IN ROCK - Metal Bar (F, 800 m, https://directindex.org/r/myspace.com); Madroñal (C, 994 m, https://directindex.org/r/cafeteriamadronal.com); Maneras De Vivir (C, 1015 m, https://directindex.org/r/manerasdevivirbar.es); El Rincón de Luigi (F, 1190 m, https://directindex.org/r/elrincondeluigi.com); Cervecería Gonmar (C, 1241 m, https://directindex.org/r/viamovil.es); Triple five 555 Madrid (F, 1459 m, https://directindex.org/r/ead.me); IRISH Tavern CAVAN (F, 1505 m, https://directindex.org/r/spotify.com); Island Club Lounge (C, 1557 m, https://directindex.org/r/islandclublounge.es); Bar Madrid (A, 1574 m, https://directindex.org/r/pegatinasyetiquetas.com); KUO (F, 1653 m, https://directindex.org/r/grupokuo.es).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 48% (26% A or B, 7656 sites); This site 35.4%.

See what an AI agent reads on this site: https://directindex.org/r/lamarimorena.com/agent-view

## Businesses like La Mari-Morena in Madrid cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Madrid cafes and bars | 927 | 48% | 22% | 35.4% |
| Sites built with Shopify in Madrid cafes and bars | 45 | 57% | 36% | 35.4% |

The best of the sites built with Shopify in Madrid cafes and bars: En copa de Balón Enolounge (A 95.4%, https://directindex.org/r/encopadebalon.com); Lilo (A 87.5%, https://directindex.org/r/lilobrunch.com); Hola Coffee (A 86.2%, https://directindex.org/r/hola.coffee); Balaguer coffee & bakery (B 84.6%, https://directindex.org/r/balaguercoffee.com); Dosis Cafe (B 84.6%, https://directindex.org/r/dosiscafe.es).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No menu or price list found), the score would be about 95.4%. That would be 4th of 927 in Madrid cafes and bars, up from 673rd.

## The direct record
What agents get for La Mari-Morena, as JSON: https://directindex.org/api/direct/lamarimorena.com
- Book: https://lamarimorena.com/pages/sucursal-san-angel (own site; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +34665572033
- Stable links that count: https://directindex.org/go/lamarimorena.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/lamarimorena.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/lamarimorena.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=lamarimorena.com&force=1