# Krispy Kreme: Agent-Direct Score C (62%)

Site: https://www.krispykreme.com.au/storelocator/index/show/store_id/38/
Report: https://directindex.org/r/krispykreme.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Krispy Kreme is partly visible to agents.
Some AI assistants are turned away by the website of Krispy Kreme. It can read what Krispy Kreme offers. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://sameday.krispykreme.com.au/ (on the business's own site)
- Menu: https://www.krispykreme.com.au/products
- Phone: +61 8 6153 3834

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Krispy Kreme",
  "url": "https://www.krispykreme.com.au/storelocator/index/show/store_id/38/",
  "telephone": "+61 8 6153 3834",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Marshall Road 1-7"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.0455462,
    "longitude": 115.8180668
  },
  "openingHours": "Su-Th 06:00-23:00; Fr-Sa 06:00-24:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "06:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "06:00",
      "closes": "24:00"
    }
  ],
  "servesCuisine": [
    "donut"
  ],
  "hasMenu": "https://www.krispykreme.com.au/products",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://sameday.krispykreme.com.au/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Krispy Kreme

> fast food restaurant (donut) in Marshall Road 1-7, Perth. Phone +61 8 6153 3834.

## Book or order directly

- Order: https://sameday.krispykreme.com.au/ (on the business's own site)
- Menu: https://www.krispykreme.com.au/products

## Opening hours

Su-Th 06:00-23:00; Fr-Sa 06:00-24:00

## About

- Website: https://www.krispykreme.com.au/storelocator/index/show/store_id/38/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
106 of 195 in Perth. Top 54% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 95% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Ciao Italia Express (B, 59 m, https://directindex.org/r/ciaoitaliaexpress.com.au); Tao Cafe (B, 64 m, https://directindex.org/r/taocafe.com.au); Pantano (F, 1281 m, https://directindex.org/r/pantanobar.com.au); Al Dente Pasta (F, 2910 m, https://directindex.org/r/aldentepasta.com.au); Redfish Fish, Chips & Grill (C, 2969 m, https://directindex.org/r/redfishgrill.com.au); Fong's Kitchen Chinese Restaurant (F, 3268 m, https://directindex.org/r/fongskitchenchinese.com.au); Ohnamiya (D, 3292 m, https://directindex.org/r/ohnamiya.com); JBento (C, 3338 m, https://directindex.org/r/jbento.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/krispykreme.com.au/agent-view

## Businesses like Krispy Kreme in Perth

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Perth | 195 | 60% | 40% | 62% |

The best of the businesses of the same kind in Perth: 300 Acres Restaurant & Bar (A 100%, https://directindex.org/r/ambroseestate.com.au); Bivouac (A 100%, https://directindex.org/r/bivouac.com.au); Hungry Oz Pizza & Pasta (A 100%, https://directindex.org/r/hungryoz.com); Indian Curry Tadka (A 100%, https://directindex.org/r/indiancurrytadka.com); Thai Orchard (A 100%, https://directindex.org/r/thaiorchidsouthperth.com.au).

With the two fixes above (No structured data for the business; The server turns AI crawlers away at the door) the score would be about 95.4%: 7th of 195 in Perth, up from 106th.

This site appears in 3 cities (3 places on krispykreme.com.au). https://directindex.org/brand/krispykreme.com.au

## The direct record
What agents get for Krispy Kreme, as JSON: https://directindex.org/api/direct/krispykreme.com.au
- Book: none on record
- Order: https://sameday.krispykreme.com.au/ (own site; found by the scan of 2026-10-17, not yet tested)
- Menu: https://www.krispykreme.com.au/products (html_page; from the scan)
- Hours: Su-Th 06:00-23:00; Fr-Sa 06:00-24:00 (open now) (from OpenStreetMap)
- Phone: +61 8 6153 3834
- Stable links that count: https://directindex.org/go/krispykreme.com.au/order, https://directindex.org/go/krispykreme.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /products: ordering link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/krispykreme.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/krispykreme.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/krispykreme.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=krispykreme.com.au&force=1