# Knox Travel: Agent-Direct Score C (56.9%) Site: http://www.knoxtravel.com.au/ Report: https://directindex.org/r/knoxtravel.com.au Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Knox Travel is partly visible to agents. An AI assistant can open Knox Travel's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Viator, a marketplace. ## Direct links - Phone: +61398870444 ## What to fix first ## What the site tells visitors (Measured, not scored) - **The footer says © 2017.** Visitors and assistants may read that year as the last time anyone looked after the site. In Melbourne, 73% of comparable sites that show a year say 2025 or later. - **Tickets only through viator.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business - **The phone number on the site doesn't match the open map data.** The site shows +61488077395, but OpenStreetMap or Overture Maps lists +61398870444. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Knox Travel > organization in 239A Stud Rd, 3152, Melbourne, Melbourne tours, attractions and museums. Phone +61398870444. ## About - Website: http://www.knoxtravel.com.au/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it - **Viator works with agents through its partners.** Viator's terms of use (30 November 2025), section 4.2, bar any robot, spider or AI system except as Viator permits in writing; approved Merchant API partners and its Gemini connected app are the sanctioned routes. Terms read on 2026-10-15: https://www.viator.com/support/termsAndConditions. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 333 of 947 in Melbourne tours, attractions and museums. Top 35% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 98% | no | | Publish the menu or price list as HTML | 11% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes | | Structured data with address, phone and hours | 18% | no | | Have an llms.txt | 34% | no | Nearest places in the index: Touch of Spirit Tours - Tours to India From Australia (C, 54 m, https://directindex.org/r/touchofspirittours.com.au); Lane 88 Auto Museum (F, 1167 m, https://directindex.org/r/lane88.com.au); Australian Jazz Museum (F, 2373 m, https://directindex.org/r/ajm.org.au); Able Tours (F, 2604 m, https://directindex.org/r/ablebusandcoach.com.au); City of Knox (C, 3222 m, https://directindex.org/r/knox.vic.gov.au); GK Travel and Cruise (D, 4104 m, https://directindex.org/r/gktravel.com.au). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 56.9%. See what an AI agent reads on this site: https://directindex.org/r/knoxtravel.com.au/agent-view ## Businesses like Knox Travel in Melbourne tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 56.9% | | Sites built with WordPress in Melbourne tours, attractions and museums | 439 | 55% | 21% | 56.9% | | Sites using Viator in Melbourne tours, attractions and museums | 2 | 46% | 0% | 56.9% | | Sites built with WordPress and using Viator in Melbourne tours, attractions and museums | 2 | 46% | 0% | 56.9% | The best of the sites built with WordPress in Melbourne tours, attractions and museums: Magic Charters (A 100%, https://directindex.org/r/magiccharters.net.au); JBT Australia (A 95.4%, https://directindex.org/r/jtbtravel.com.au); Dreamscape Winery Tours (A 86.2%, https://directindex.org/r/dreamscapetours.com.au); Wildlife Tours (A 86.2%, https://directindex.org/r/wildlifetours.com.au); Car Wreckers Coburg (B 84.6%, https://directindex.org/r/carwreckerscoburg.com.au). With the three fixes above (Tickets only through viator; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%. That would be 2nd of 947 in Melbourne tours, attractions and museums, up from 333rd. ## The direct record What agents get for Knox Travel, as JSON: https://directindex.org/api/direct/knoxtravel.com.au - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +61398870444 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Viator: Through partners. Viator's terms of use (30 November 2025), section 4.2, bar any robot, spider or AI system except as Viator permits in writing; approved Merchant API partners and its Gemini connected app are the sanctioned routes. Read 2026-10-15: https://www.viator.com/support/termsAndConditions ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 9 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/knoxtravel.com.au - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/knoxtravel.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/knoxtravel.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=knoxtravel.com.au&force=1