---
title: What an AI agent reads on Kmart Browns Plains · The Direct Index
url: https://directindex.org/r/kmart.com.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/kmart.com.au) · scanned 2026-10-18

# What an AI agent reads on Kmart Browns Plains

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [kmart.com.au](http://www.kmart.com.au/), taken from the copy the scanner kept.

55,941

characters of text without JavaScript

none

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: Kmart Australia - Low Prices for Life - Kmart Icon MenuSearch IconIcon/Search/24pxChristmasUser32 Icon/Loading/24px Icon/Loading/24px CloseUser32Icon/Right/24pxRightBackCloseRightRightRightRightBackCl · language en-AU. First 1,800 of 55,941 characters:

```
Kmart Australia - Low Prices for Life - Kmart Skip to ContentSearch​Ask Joy‌‌ChristmasChristmasAll ChristmasChristmas by CategoryChristmas by ThemeGifts By InspirationChristmas Tree Buying GuideChristmas Tree Decorating GuideChristmas Table Decorating Guide HalloweenHalloweenAll HalloweenShop All HalloweenHalloween Costumes &amp; AccessoriesHalloween Decor &amp; LightingHalloween Pet Costumes &amp; ToysHalloween Dining &amp; EntertainingHalloween CraftHalloween CandyTrick or TreatHalloween BooksHalloween GiftsHalloween Plush &amp; ToysHalloween $5 &amp; UnderHalloween $10 &amp; UnderHalloween $20 &amp; Under Home &amp; LivingHome &amp; LivingAll Home &amp; LivingLatest ArrivalsShop AllHome &amp; Living Online ExclusivesShop by CollectionAppliancesStorage &amp; OrganisationCleaningBedroomKitchenDiningLunch &amp; DrinkBathroomFurnitureRugs &amp; Home FurnishingsOutdoor LivingHome DecorHome Office &amp; StationeryPetsHome &amp; Car MaintenanceDiscoverClearance WomensWomensAll WomensShop AllLatest ArrivalsShop The EditAccessoriesClothingActivewearSwimwearLicensedShoesSleepwearBras &amp; UnderwearGet Ready with KmartFresh FavesFamily Matching OutfitsClearanceDiscoverEveryday Clothing EssentialsSpring Summer MensMensAll MensShop AllLatest ArrivalsClothingLicensedAccessoriesActivewearGroomingShoesSleepwearUnderwear &amp; SocksWorkwear ClothesShop The EditClearanceDiscoverFather&amp;#x27;s DayFamily Matching OutfitsEveryday Clothing EssentialsSpring SummerLinen Blend Clothing Kids &amp; BabyKids &amp; BabyAll Kids &amp; BabyShop AllBabyLatest ArrivalsKids ClothingLicensedGirls ClothingBoys ClothingUnderwear &amp; SleepwearSchoolwearActivewearAccessoriesKids &amp; Toddler ShoesClearanceDiscoverFamily Matching OutfitsEveryday Clothing EssentialsSpring SummerLinen Blend ClothingThe Sequin Edit ToysToysAll ToysLatest ArrivalsToys by AgeToys by PriceToys by CategoryPre-OrderToys B
```

 Facts

## What it can say about the business

| A business type in JSON-LD | no |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 0 |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.kmart.com.au/category/toys/pre-order/](https://www.kmart.com.au/category/toys/pre-order/) | ordering | the business's own site |
| [www.kmart.com.au/category/beauty/hair-masks-oils-and-treatments/](https://www.kmart.com.au/category/beauty/hair-masks-oils-and-treatments/) | booking | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/kmart.com.au) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

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#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```
