# Kirkwoods Barbers: Agent-Direct Score C (55.8%)

Site: https://www.kirkwoodsbarbers.co.nz/
Report: https://directindex.org/r/kirkwoodsbarbers.co.nz
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Kirkwoods Barbers is partly visible to agents.
Some AI assistants are turned away by Kirkwoods Barbers's website. What Kirkwoods Barbers offers is on another site. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.kirkwoodsbarbers.co.nz/book-appointment/ (on the business's own site)
- Phone: 098696480
- Address: Lunn Avenue 87
- Hours, from OpenStreetMap · Overture Maps: Mon–Wed 08:00–18:00; Thu–Fri 08:00–20:00; Sat–Sun 08:00–18:00
- Open on Saturday
- Open on Sunday
- Open after 19:00 on a weekday
- Prices: 17 prices on the site, the middle one NZ$30.00

## Nearby, also direct
Places near Kirkwoods Barbers that take a booking or an order on their own website, with no marketplace in between.
- Celtic Beauty Therapy (890 m): https://directindex.org/r/wixsite.com
- Renew Skin and Body (1.1 km): https://directindex.org/r/renewskinandbody.co.nz
- Brooke and Sachi (1.1 km): https://directindex.org/r/brookesachi.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Price list of services is on another site.** (+5 points) The link goes to fresha.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **17 prices on the landing page, the middle one NZ$30.00.** In Auckland, the middle price of comparable sites that show prices is NZ$79.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Kirkwoods Barbers",
  "url": "https://www.kirkwoodsbarbers.co.nz/",
  "telephone": "098696480",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lunn Avenue 87"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.8874805,
    "longitude": 174.8329117
  },
  "openingHours": "Sa-We 08:00-18:00; Th-Fr 08:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "20:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.kirkwoodsbarbers.co.nz/book-appointment/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Kirkwoods Barbers

> hair salon in Lunn Avenue 87, Auckland hairdressers and beauty salons. Phone 098696480.

## Book or order directly

- Book: https://www.kirkwoodsbarbers.co.nz/book-appointment/ (on the business's own site)
- Menu: https://www.fresha.com/a/kirkwoods-barbers-stoneridge-auckland-101-lunn-avenue-bco5f8x1/booking?menu=true&amp;multi=true

## Opening hours

Sa-We 08:00-18:00; Th-Fr 08:00-20:00

## About

- Website: https://www.kirkwoodsbarbers.co.nz/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
445 of 908 in Auckland hairdressers and beauty salons. Top 49% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | no |

Nearest places in the index: Monaco Nail Academy (D, 696 m, https://directindex.org/r/monaco.ac.nz); Crew Distributors (D, 722 m, https://directindex.org/r/crewdistributors.co.nz); Get Brown Tanning (F, 742 m, https://directindex.org/r/getbrown.co.nz); Celtic Beauty Therapy (D, 887 m, https://directindex.org/r/wixsite.com); About Skin - Laser Clinic Auckland (F, 1067 m, https://directindex.org/r/aboutskin.co.nz); Xcell Medical Skincare (F, 1067 m, https://directindex.org/r/xcellmedicalskincare.co.nz); Renew Skin and Body (C, 1099 m, https://directindex.org/r/renewskinandbody.co.nz); Brooke and Sachi (A, 1110 m, https://directindex.org/r/brookesachi.com); Aki Beauty (D, 1128 m, https://directindex.org/r/akibeauty.com); Beauty BasicsNZ (D, 1151 m, https://directindex.org/r/beautybasics.co.nz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Auckland hairdressers and beauty salons and named 53 places. Kirkwoods Barbers wasn't one of them. See who was named: https://directindex.org/city/auckland-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 55.8%.

See what an AI agent reads on this site: https://directindex.org/r/kirkwoodsbarbers.co.nz/agent-view

## Businesses like Kirkwoods Barbers in Auckland hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 55.8% |
| Sites built with WordPress in Auckland hairdressers and beauty salons | 286 | 57% | 24% | 55.8% |

The best of the sites built with WordPress in Auckland hairdressers and beauty salons: Cathy Lee Hair and Beauty (A 93.8%, https://directindex.org/r/hairbeautysalonalbany.co.nz); Lanreé Aesthetics (A 90.8%, https://directindex.org/r/lanree.co.nz); Bai Pho Traditional Thai Massage & Spa (A 86.2%, https://directindex.org/r/baipho.co.nz); Cocoon Thai Spa (A 86.2%, https://directindex.org/r/thaispa.co.nz); Glamour hair boutique (A 86.2%, https://directindex.org/r/glamourhairboutique.co.nz).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; Price list of services is on another site), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons.

## The direct record
What agents get for Kirkwoods Barbers, as JSON: https://directindex.org/api/direct/kirkwoodsbarbers.co.nz
- Book: https://www.kirkwoodsbarbers.co.nz/book-appointment/ (own site; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: https://www.fresha.com/a/kirkwoods-barbers-stoneridge-auckland-101-lunn-avenue-bco5f8x1/booking?menu=true&amp;multi=true (external; from the scan)
- Hours: Sa-We 08:00-18:00; Th-Fr 08:00-20:00 (closed now) (from OpenStreetMap)
- Phone: 098696480
- Stable links that count: https://directindex.org/go/kirkwoodsbarbers.co.nz/book, https://directindex.org/go/kirkwoodsbarbers.co.nz/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 3 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/kirkwoodsbarbers.co.nz
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/kirkwoodsbarbers.co.nz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/kirkwoodsbarbers.co.nz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=kirkwoodsbarbers.co.nz&force=1