# Fitz's Russell Sq.: Agent-Direct Score C (61.1%)

Site: https://www.kimptonfitzroylondon.com/fitzsrussellsq
Report: https://directindex.org/r/kimptonfitzroylondon.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Fitz's Russell Sq. is partly visible to agents.
Some AI assistants are turned away by Fitz's Russell Sq.'s website. It can read what Fitz's Russell Sq. offers. It finds a way to book or order directly, through OpenTable.

## Direct links
- Book directly: https://www.opentable.co.uk/widget/reservation/loader?rid=258906&rid=442023&rid=417582&type=multi&theme=standard&color=1&dark=false&iframe=true&domain=couk&lang=en-GB&newtab=false&ot_source=Restaurant%20website&logo_pid=63841685&cfe=true (through opentable acting for the business)
- Menu: https://www.kimptonfitzroylondon.com/meetings-and-events/menus/
- Phone: +442071235000
- Address: 1-8 Russell Sq, Greater, WC1B 5BE, London

## Nearby, also direct
Places near Fitz's Russell Sq. that take a booking or an order on their own website, with no marketplace in between.
- The Bountiful Cow (640 m): https://directindex.org/r/thebountifulcow.co.uk
- Thyme Bar and Restaurant at the Premier Inn (640 m): https://directindex.org/r/premierinn.com
- Ninth Ward (1.2 km): https://directindex.org/r/ninthwardlondon.com
- The Oxford Market (1.3 km): https://directindex.org/r/theoxfordmarket.co.uk
- Gigi's Bar Restaurant (1.5 km): https://directindex.org/r/gigi.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows +442075201800, but OpenStreetMap or Overture Maps lists +442071235000. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Fitz's Russell Sq.",
  "url": "https://www.kimptonfitzroylondon.com/fitzsrussellsq",
  "telephone": "+442071235000",
  "address": "1-8 Russell Sq, Greater, WC1B 5BE, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.52247918,
    "longitude": -0.12517107
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.opentable.co.uk/widget/reservation/loader?rid=258906&rid=442023&rid=417582&type=multi&theme=standard&color=1&dark=false&iframe=true&domain=couk&lang=en-GB&newtab=false&ot_source=Restaurant%20website&logo_pid=63841685&cfe=true",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Fitz's Russell Sq.

> local business (bar and grill) in 1-8 Russell Sq, Greater, WC1B 5BE, London, London. Phone +442071235000.

## Book or order directly

- Book: https://www.opentable.co.uk/widget/reservation/loader?rid=258906&rid=442023&rid=417582&type=multi&theme=standard&color=1&dark=false&iframe=true&domain=couk&lang=en-GB&newtab=false&ot_source=Restaurant%20website&logo_pid=63841685&cfe=true (through opentable acting for the business)
- Menu: https://www.kimptonfitzroylondon.com/meetings-and-events/menus/

## About

- Website: https://www.kimptonfitzroylondon.com/fitzsrussellsq
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through opentable on your own domain.** There's no marketplace commission, and the customer stays yours.
- **OpenTable works with agents through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Terms read on 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
4388 of 8985 in London. Top 49% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | no |

Nearest places with a similar menu: The Bountiful Cow (B, 641 m, https://directindex.org/r/thebountifulcow.co.uk); Thyme Bar and Restaurant at the Premier Inn (B, 643 m, https://directindex.org/r/premierinn.com); Ninth Ward (B, 1222 m, https://directindex.org/r/ninthwardlondon.com); The Oxford Market (B, 1251 m, https://directindex.org/r/theoxfordmarket.co.uk); Gigi's Bar Restaurant (B, 1501 m, https://directindex.org/r/gigi.co.uk); Morty and Bob's (A, 1529 m, https://directindex.org/r/mortyandbobs.com); The 411 London (D, 1623 m, https://directindex.org/r/the411london.co.uk); Boyds Grill & Wine Bar (A, 1720 m, https://directindex.org/r/boydsgrillandwinebar.co.uk); One Ninety Four (C, 1761 m, https://directindex.org/r/oneninetyfour.com); The Lounge Bar (B, 2578 m, https://directindex.org/r/guoman.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 23 everyday questions about London and named 108 places. Fitz's Russell Sq. wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using OpenTable 69% (51% A or B, 6523 sites); This site 61.1%.

See what an AI agent reads on this site: https://directindex.org/r/kimptonfitzroylondon.com/agent-view

## Businesses like Fitz's Russell Sq. in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 61.1% |
| Sites built with WordPress in London | 2671 | 66% | 48% | 61.1% |
| Sites using OpenTable in London | 434 | 69% | 52% | 61.1% |
| Sites built with WordPress and using OpenTable in London | 228 | 72% | 58% | 61.1% |

The best of the sites built with WordPress and using OpenTable in London: Baba Restaurant Chelsea (A 100%, https://directindex.org/r/babachelsea.co.uk); Bonheur by Matt Abe (A 100%, https://directindex.org/r/bonheurbymattabe.com); Chatora City (A 100%, https://directindex.org/r/chatoracity.co.uk); City Spice (A 100%, https://directindex.org/r/cityspice.co); Erev (A 100%, https://directindex.org/r/erevlondon.com).

With the two fixes above (No structured data for the business; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 818th of 8,985 in London, up from 4388th.

## The direct record
What agents get for Fitz's Russell Sq., as JSON: https://directindex.org/api/direct/kimptonfitzroylondon.com
- Book: https://www.opentable.co.uk/widget/reservation/loader?rid=258906&rid=442023&rid=417582&type=multi&theme=standard&color=1&dark=false&iframe=true&domain=couk&lang=en-GB&newtab=false&ot_source=Restaurant%20website&logo_pid=63841685&cfe=true (vendor on own site: OpenTable; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.kimptonfitzroylondon.com/meetings-and-events/menus/ (html_page; from the scan)
- Hours: none on record
- Phone: +442071235000
- Stable links that count: https://directindex.org/go/kimptonfitzroylondon.com/book, https://directindex.org/go/kimptonfitzroylondon.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, OpenTable: Through partners. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/kimptonfitzroylondon.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/kimptonfitzroylondon.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/kimptonfitzroylondon.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=kimptonfitzroylondon.com&force=1
