---
title: What an AI agent reads on Kiehls · The Direct Index
url: https://directindex.org/r/kiehls.com/agent-view?format=md
---

[The Direct Index](https://directindex.org/)
[Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about)

 [Report](https://directindex.org/r/kiehls.com) · scanned 2026-10-22

# What an AI agent reads on Kiehls

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [kiehls.com](http://www.kiehls.com/), taken from the copy the scanner kept.

11,350

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Finest Apothecary Skincare, Hair Care, & Body Care - Kiehl’s · language en. First 1,800 of 11,350 characters:

```
Finest Apothecary Skincare, Hair Care, &amp; Body Care - Kiehl’s Skip to content Skip to footer navigation An error occured on the server, please try later or contact the customer service You&#39;re in offline mode with a limited website functionality. Please check your network connection. Search $ - US (EN) Purchase options Prices and payment are shown in USD. International shipping costs are based on your items, shipping method and destination. Select your location Argentina Australia Austria Belgium Bulgaria Canada Chile Chinese Mainland Croatia Czech Republic Denmark France Germany Hong Kong, SAR Hungary India Italy Japan Malaysia Mexico Netherlands Norway Philippines Poland Portugal Romania Saudi Arabia Serbia Singapore Slovakia Slovenia South Korea Spain Sweden Switzerland Taiwan Region Thailand Turkey Ukraine United Arab Emirates United Kingdom United States Vietnam Change currency There is only one currency available for your location: $ - USD Change currency $ - USD Change language There is only one language available for your location: English Change language English Apply Find a Store Customer Service Sign In Join Rewards My Bag 0 product in cart My cart I&amp;#x27;m looking for... Search Close Clear HOLIDAY BESTSELLERS DISCOVER Bestsellers Meet Your Serums Squad Kiehl&amp;#x27;s x Milk Bar Collection Better Screen Collection The Ultra Collection Anti-Acne Essentials Rare Earth Collection Holiday Holiday Gift Guide Holiday Gift Set Guide Men&amp;#x27;s Gift Guide SKINCARE BY CATEGORY Shop All Skincare Moisturizers Cleansers &amp; Scrubs Serums &amp; Treatments Eye Creams &amp; Serums Face Masks Toners Sunscreens Face Oils Lip Care Value &amp; Jumbo Size Products Refills New Travel Size BY SKIN CONCERN Anti-Aging Dull Skin Acne &amp; Blemishes Dry Skin Volume Loss Dark Spots Dark Circles Uneven Skin
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Kiehl's |
| Telephone | 1-800-543-4572 (a tel: link, not structured) |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 8 (Brand, ContactPoint, EntryPoint, MerchantReturnPolicy, OnlineStore, Organization) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.kiehls.com/customer-service/customer-service-my-orders.html](https://www.kiehls.com/customer-service/customer-service-my-orders.html) | ordering | the business's own site |
| [www.kiehls.com/skincare-services.html#DermaReader](https://www.kiehls.com/skincare-services.html#DermaReader) | booking | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/kiehls.com) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

[Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```
