---
title: What an AI agent reads on Kess Hair & Beauty · The Direct Index
url: https://directindex.org/r/kess.co.nz/agent-view?format=md
---

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 [Report](https://directindex.org/r/kess.co.nz) · scanned 2026-10-24

# What an AI agent reads on Kess Hair & Beauty

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [kess.co.nz](http://www.kess.co.nz/), taken from the copy the scanner kept.

69,779

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Kess - NZ's Best Hair Care Products Brand | 100k+ happy customers – Kess Hair and BeautyAmerican ExpressApple PayGoogle PayMastercardPayPalShop PayUnion PayVisauser · language en. First 1,800 of 69,779 characters:

```
Kess - NZ's Best Hair Care Products Brand | 100k+ happy customers – Kess Hair and Beauty 🚚 Free Shipping on orders over $85 — NZ wide 🇳🇿 NZ Owned & Operated since 2004 — 26 salons nationwide ⭐ 100,000+ Happy Customers — Trusted by NZ's top salons 🎁 First order? Use code FIRSTORDER for 10% off ⚡ Same-day dispatch on orders placed before 2pm× Skip to content shop@kess.co.nz Free Shipping Over $85* Search the store Trending Now wella schwarzkopf shampoo hair oil gift pack ghd color wow 1 litre duo joico pak travel pack Latest Products New Add to wishlist The Body ShopThe Body Shop - Ginger Anti-dandruff Shampoo 250ml $26.00 NZD Add to cart Add to wishlist The Body ShopThe Body Shop - Hemp Hand Protector 30ml $18.00 NZD Add to cart New Add to wishlist The Body ShopThe Body Shop - White Musk Fragrance Mist 100ML $35.00 NZD Add to cart Save $4.00 Add to wishlist Slick GorillaSlick Gorilla Powder - Volumising Matte Styling Powder 20gm RRP : $33.90 NZD $29.90 NZD Add to cart Save $1.00 New Add to wishlist OrganicaOrganica - Organic Eyebrow Threading Thread ARTC-900 (1 Spool x 300 m) RRP : $5.00 NZD $4.00 NZD Add to cart Save $0.05 Add to wishlist The Body ShopThe Body Shop - Maca Root & Aloe Softening Shaving Cream For Men 200ml RRP : $35.00 NZD $34.95 NZD Add to cart Save $4.00 Sold out Add to wishlist Slick GorillaSlick Gorilla Sea Salt Spray 200ml RRP : $33.90 NZD $29.90 NZD Notify me New Add to wishlist The Body ShopThe Body Shop - Shea Body Butter 200ml $43.00 NZD Add to cart New Add to wishlist The Body ShopThe Body Shop - Moringa Body Mist 100ML $30.00 NZD Add to cart Save $10.00 Add to wishlist The Body ShopThe Body Shop - Strawberry Body Butter 200ml RRP : $43.00 NZD $33.00 NZD Add to cart Trending Now wella schwarzkopf shampoo hair oil gift pack ghd color wo
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Kess Hair and Beauty |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (Organization, SearchAction, WebSite) |

 Actions

## The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/kess.co.nz) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

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#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```