# Kensington Medical Massage: Agent-Direct Score F (32.3%)

Site: https://kensington-massage.ca/
Report: https://directindex.org/r/kensington-massage.ca
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Kensington Medical Massage is largely invisible to agents.
AI assistants can't open Kensington Medical Massage's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://kensingtonmedicalmassage.simplybook.me/v2/ (through simplybook acting for the business)
- Phone: +1 403-283-1850

## What to fix first

## What the site tells visitors (Measured, not scored)
- **The footer says © 2018.** Visitors and assistants may read that year as the last time anyone looked after the site. In Calgary, 62% of comparable sites that show a year say 2025 or later.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "Kensington Medical Massage",
  "url": "https://kensington-massage.ca/",
  "telephone": "+1 403-283-1850",
  "email": "info@kensington-massage.ca",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kensington Road NW 1974",
    "postalCode": "T2N 3R5"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.0528768,
    "longitude": -114.1050452
  },
  "openingHours": "Mo-Su 10:00-19:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "19:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://kensingtonmedicalmassage.simplybook.me/v2/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address
- **Appointments through simplybook on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
988 of 1158 in Calgary hairdressers and beauty salons. Top 85% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 19% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 44% | no |

Nearest places in the index: NuCurves Body Contouring (C, 22 m, https://directindex.org/r/nucurves.com); Ministry of Skin (C, 42 m, https://directindex.org/r/ministryofskin.ca); Everyday Skin Studio (B, 48 m, https://directindex.org/r/everydayskinstudio.com); Kensington Barbers (D, 53 m, https://directindex.org/r/kensingtonbarbers.ca); District Studios (C, 53 m, https://directindex.org/r/districtstudiospro.com); Fillers by Pam (B, 53 m, https://directindex.org/r/fillersbypam.com); Torie B Studio (B, 58 m, https://directindex.org/r/toriebstudio.com); Muse Hair Studio (B, 81 m, https://directindex.org/r/musehairstudio.ca); NINA Aesthetics (A, 99 m, https://directindex.org/r/ninaaesthetics.ca); Velvet Style (D, 101 m, https://directindex.org/r/velvetstyle.ca).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary hairdressers and beauty salons and named 65 places. Kensington Medical Massage wasn't one of them. See who was named: https://directindex.org/city/calgary-salons/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 41% (14% A or B, 1674 sites); Sites using SimplyBook.me 55% (18% A or B, 33 sites); This site 32.3%.

See what an AI agent reads on this site: https://directindex.org/r/kensington-massage.ca/agent-view

## Businesses like Kensington Medical Massage in Calgary hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary hairdressers and beauty salons | 1158 | 54% | 25% | 32.3% |
| Sites built with GoDaddy Website Builder in Calgary hairdressers and beauty salons | 63 | 37% | 3% | 32.3% |
| Sites using SimplyBook.me in Calgary hairdressers and beauty salons | 1 | 32% | 0% | 32.3% |
| Sites built with GoDaddy Website Builder and using SimplyBook.me in Calgary hairdressers and beauty salons | 1 | 32% | 0% | 32.3% |

The best of the sites built with GoDaddy Website Builder in Calgary hairdressers and beauty salons: Deluxe Esthetics Calgary (B 83.1%, https://directindex.org/r/deluxeesthetics.com); Family Barber Shop (B 81.5%, https://directindex.org/r/fambarbers.shop); Healing Hands Health & Wellness Spa (C 67.5%, https://directindex.org/r/healinghandshws.ca); Renovations the Spa For Men (C 64.6%, https://directindex.org/r/reno4men.com); Bebe Beauty Services (C 63.1%, https://directindex.org/r/bebebeautyservices.ca).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 9th of 1,158 in Calgary hairdressers and beauty salons, up from 988th.

## The direct record
What agents get for Kensington Medical Massage, as JSON: https://directindex.org/api/direct/kensington-massage.ca
- Book: https://kensingtonmedicalmassage.simplybook.me/v2/ (vendor on own site: SimplyBook.me; found by the scan of 2026-10-16, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 10:00-19:00 (open now) (from OpenStreetMap)
- Phone: +1 403-283-1850
- Stable links that count: https://directindex.org/go/kensington-massage.ca/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SimplyBook.me: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 11 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/kensington-massage.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/kensington-massage.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=kensington-massage.ca&force=1