# Kelsey Campbell's Brow Studio: Agent-Direct Score B (73.8%)

Site: http://www.kelseycampbell.co.nz/
Report: https://directindex.org/r/kelseycampbell.co.nz
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Kelsey Campbell's Brow Studio is mostly ready for agents.
An AI assistant can open Kelsey Campbell's Brow Studio's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Acuity Scheduling.

## Direct links
- Book directly: https://app.squarespacescheduling.com/schedule.php?owner=26528449 (through acuity acting for the business)
- Phone: +64211022102
- Address: 5 Desalt Dr, 0616, Auckland
- Hours, from kelseycampbell.co.nz: Mon 09:00–17:00; Tue–Thu 11:00–19:30; Fri 09:00–17:00; Sat–Sun 10:00–16:00
- Open on Saturday
- Open on Sunday

## Nearby, also direct
Places near Kelsey Campbell's Brow Studio that take a booking or an order on their own website, with no marketplace in between.
- Soul Health And Beauty (1.8 km): https://directindex.org/r/soulbeauty.co.nz

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Kelsey Campbell's Brow Studio",
  "url": "http://www.kelseycampbell.co.nz/",
  "telephone": "+64211022102",
  "address": "5 Desalt Dr, 0616, Auckland",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.79109614,
    "longitude": 174.66473052
  },
  "openingHours": "Mo,Fr 09:00-17:00; Tu-Th 11:00-19:30; Sa,Su 10:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "11:00",
      "closes": "19:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "16:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://app.squarespacescheduling.com/schedule.php?owner=26528449",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Kelsey Campbell's Brow Studio

> local business in 5 Desalt Dr, 0616, Auckland, Auckland hairdressers and beauty salons. Phone +64211022102.

## Book or order directly

- Book: https://app.squarespacescheduling.com/schedule.php?owner=26528449 (through acuity acting for the business)

## Opening hours

Mo,Fr 09:00-17:00; Tu-Th 11:00-19:30; Sa,Su 10:00-16:00

## About

- Website: http://www.kelseycampbell.co.nz/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, opening hours
- **Appointments through acuity on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
165 of 908 in Auckland hairdressers and beauty salons. Top 18% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | no |

Nearest places in the index: Hello Aesthetic (B, 272 m, https://directindex.org/r/helloaesthetic.co.nz); Glowry Cosmetic Clinic (C, 623 m, https://directindex.org/r/glowry.co.nz); Bare Touch of Beauty (F, 1421 m, https://directindex.org/r/baretouchofbeauty.nz); Evolve Hair Design (C, 1695 m, https://directindex.org/r/evolvehairdesign.co.nz); Chrysalis Beauty (F, 1742 m, https://directindex.org/r/chrysalis.co.nz); Peter Salter Hairdesign (C, 1743 m, https://directindex.org/r/petersalterhair.com); Milk and Honey Skin Clinic (F, 1744 m, https://directindex.org/r/milkandhoneyskin.co.nz); Soul Health And Beauty (B, 1758 m, https://directindex.org/r/soulbeauty.co.nz); Hobsonville Massage Therapy (C, 1838 m, https://directindex.org/r/hmt.nz); Citrine And Co (D, 1903 m, https://directindex.org/r/citrine.co.nz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Auckland hairdressers and beauty salons and named 53 places. Kelsey Campbell's Brow Studio wasn't one of them. See who was named: https://directindex.org/city/auckland-salons/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 33756 sites); Sites using Acuity Scheduling 67% (50% A or B, 1892 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/kelseycampbell.co.nz/agent-view

## Businesses like Kelsey Campbell's Brow Studio in Auckland hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 73.8% |
| Sites built with Squarespace in Auckland hairdressers and beauty salons | 117 | 65% | 30% | 73.8% |
| Sites using Acuity Scheduling in Auckland hairdressers and beauty salons | 9 | 70% | 56% | 73.8% |
| Sites built with Squarespace and using Acuity Scheduling in Auckland hairdressers and beauty salons | 6 | 72% | 67% | 73.8% |

The best of the sites built with Squarespace and using Acuity Scheduling in Auckland hairdressers and beauty salons: Vivi Skin Clinic (B 83.1%, https://directindex.org/r/vivi.co.nz); JSRM Massage at Optimum Wellness Centre (B 81.5%, https://directindex.org/r/jsrm.co.nz); Nakyd Body Wax Studio (B 73.8%, https://directindex.org/r/nakydbodywaxstudio.com); Anew- Sports Massage & Medical Massage (C 67.7%, https://directindex.org/r/anas.co.nz); Therapeutika Deep Tissue Massage (D 53.8%, https://directindex.org/r/therapeutika.co.nz).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 9th of 908 in Auckland hairdressers and beauty salons, up from 165th.

## The direct record
What agents get for Kelsey Campbell's Brow Studio, as JSON: https://directindex.org/api/direct/kelseycampbell.co.nz
- Book: https://app.squarespacescheduling.com/schedule.php?owner=26528449 (vendor on own site: Acuity Scheduling; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo,Fr 09:00-17:00; Tu-Th 11:00-19:30; Sa,Su 10:00-16:00 (closed now) (from kelseycampbell.co.nz)
- Phone: +64211022102
- Stable links that count: https://directindex.org/go/kelseycampbell.co.nz/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Acuity Scheduling: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/kelseycampbell.co.nz
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/kelseycampbell.co.nz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/kelseycampbell.co.nz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=kelseycampbell.co.nz&force=1