# Kells Brew Pub: Agent-Direct Score D (53.8%)

Site: https://www.kellsbrewpub.com/
Report: https://directindex.org/r/kellsbrewpub.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Kells Brew Pub is hard for agents to use.
An AI assistant can open Kells Brew Pub's website. It can read what Kells Brew Pub offers. It finds a phone number, but no link to book or order online.

## Direct links
- Menu: https://kellsbrewpub.com/menu
- Phone: +1-503-719-7175
- Address: Northwest 21st Avenue 210 97209 Portland
- Hours, from OpenStreetMap: Mo-Fr 11:30+; Sa-Su 10:00+
- Its menu mentions: vegan options, a lunch or set menu

## Nearby, also direct
Places near Kells Brew Pub that take a booking or an order on their own website, with no marketplace in between.
- Bartini (190 m): https://directindex.org/r/bartinipdx.com
- Pope House (230 m): https://directindex.org/r/popehousebourbonlounge.com
- Bar Diane (320 m): https://directindex.org/r/bardiane.com
- Coffee Time (390 m): https://directindex.org/r/coffeetimepdx.com
- Harlow Cafe + Juice Bar (410 m): https://directindex.org/r/harlowpdx.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Kells Brew Pub",
  "url": "https://www.kellsbrewpub.com/",
  "telephone": "+1-503-719-7175",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Northwest 21st Avenue 210",
    "postalCode": "97209",
    "addressLocality": "Portland"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.5244729,
    "longitude": -122.6941546
  },
  "openingHours": "Mo-Fr 11:30+; Sa-Su 10:00+",
  "servesCuisine": [
    "irish"
  ],
  "hasMenu": "https://kellsbrewpub.com/menu"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Kells Brew Pub

> bar or pub (irish) in Northwest 21st Avenue 210 97209 Portland, Portland cafes and bars. Phone +1-503-719-7175.

## Book or order directly

- Menu: https://kellsbrewpub.com/menu

## Opening hours

Mo-Fr 11:30+; Sa-Su 10:00+

## About

- Website: https://www.kellsbrewpub.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.

## Where it stands
229 of 453 in Portland cafes and bars. Top 51% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: Lightning Will Bar and Grill (F, 87 m, https://directindex.org/r/chateaudemontrouge.com); Bartini (C, 192 m, https://directindex.org/r/bartinipdx.com); Pope House (A, 225 m, https://directindex.org/r/popehousebourbonlounge.com); Sterling Coffee Roasters (F, 241 m, https://directindex.org/r/sterling.coffee); Bar Diane (B, 321 m, https://directindex.org/r/bardiane.com); The Civic Taproom and Bottle Shop (F, 361 m, https://directindex.org/r/thecivictaproom.com); Coffee Time (B, 388 m, https://directindex.org/r/coffeetimepdx.com); R & R (D, 397 m, https://directindex.org/r/randrpdx.com); Harlow Cafe + Juice Bar (A, 410 m, https://directindex.org/r/harlowpdx.com); Hostel Cafe (B, 412 m, https://directindex.org/r/hostelcafepdx.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Webflow 56% (22% A or B, 9011 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/kellsbrewpub.com/agent-view

## Businesses like Kells Brew Pub in Portland cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Portland cafes and bars | 453 | 54% | 22% | 53.8% |
| Sites built with Webflow in Portland cafes and bars | 7 | 53% | 0% | 53.8% |

The best of the sites built with Webflow in Portland cafes and bars: Moreland Ale House (C 66.2%, https://directindex.org/r/morelandalehouse.com); Black Rock (C 58.5%, https://directindex.org/r/br.coffee); The Dusted Cup (D 53.8%, https://directindex.org/r/thedustedcup.com); Nova PDX (D 47.7%, https://directindex.org/r/novapdxevents.com); Red Square Cafe (D 46.2%, https://directindex.org/r/redsquarecafe.com).

With the two fixes above (No structured data for the business; No booking or ordering link on the website), the score would be about 95.4%. That would be 3rd of 453 in Portland cafes and bars, up from 229th.

## The direct record
What agents get for Kells Brew Pub, as JSON: https://directindex.org/api/direct/kellsbrewpub.com
- Book: none on record
- Order: none on record
- Menu: https://kellsbrewpub.com/menu (html_page; from the scan)
- Hours: Mo-Fr 11:30+; Sa-Su 10:00+ (from OpenStreetMap)
- Phone: +1-503-719-7175
- Stable links that count: https://directindex.org/go/kellsbrewpub.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/kellsbrewpub.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/kellsbrewpub.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/kellsbrewpub.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=kellsbrewpub.com&force=1
