# Ace Plaice: Agent-Direct Score F (30.8%)

Site: https://aceplaiceltd.co.uk/
Report: https://directindex.org/r/just-eat.co.uk
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Ace Plaice is largely invisible to agents.

## Direct links
- Order directly: https://www.just-eat.co.uk/gtgmeasurement/ (through justeat acting for the business)
- Phone: +44 20 8670 1515

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (challenge:attention required); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Ace Plaice",
  "url": "https://aceplaiceltd.co.uk/",
  "telephone": "+44 20 8670 1515",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Norwood Road 545",
    "postalCode": "SE27 9DL",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4340615,
    "longitude": -0.103557
  },
  "openingHours": "Mo 15:00-23:00; Tu-Sa 12:00-23:00; Su 16:00-23:00 || Fr 12:00-24:00; Sa 00:00-02:00,12:00-00:00; Su 00:00-02:00,16:00-23:00 \"Delivery\"",
  "servesCuisine": [
    "fish and chips",
    "kebab",
    "american"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.just-eat.co.uk/gtgmeasurement/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Organization).** address
- **Ordering through justeat on your own domain.** No marketplace commission, and the guest stays yours.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; Structured data was incomplete; No menu or price list

## Where it stands
2494 of 2990 in London. Top 83% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 86% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | no |
| Structured data with address, phone and hours | 60% | no |
| Have an llms.txt | 28% | no |

Nearest places in the index: Sorrento (B, 35 m, https://directindex.org/r/sorrento-norwood.com); Aroma (F, 73 m, https://directindex.org/r/alleatapp.com); Four Hundred Rabbits (C, 86 m, https://directindex.org/r/400rabbits.co.uk); Lal Baag (C, 108 m, https://directindex.org/r/lalbaag.com); Mama Pollo (F, 117 m, https://directindex.org/r/mamapollo.co.uk); SIAM Niyom (F, 751 m, https://directindex.org/r/siamniyom.co.uk); Belair House (F, 1418 m, https://directindex.org/r/belairhouse.co.uk); Indian Fusion Kitchen (A, 1565 m, https://directindex.org/r/indianfusionkitchen.co.uk); Eastern Cuisine (B, 1715 m, https://directindex.org/r/easterncuisine.co.uk); Olley's Fish Experience (D, 1901 m, https://directindex.org/r/olleys.info).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using Just Eat 54% (11% A or B, 883 sites); This site 30.8%.

See what an AI agent reads on this site: https://directindex.org/r/just-eat.co.uk/agent-view

## Businesses like Ace Plaice in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London | 2990 | 54% | 40% | 30.8% |
| Using Just Eat in London | 33 | 46% | 9% | 30.8% |

The best of Using Just Eat in London: Kiss the Koala (A 90.8%, https://directindex.org/r/kissthekoala.co.uk); Auberge (B 73.8%, https://directindex.org/r/auberge-restaurant.co.uk); De Roya lounge grill & bar (B 73.8%, https://directindex.org/r/deroya.co.uk); Golden Union Fish Bar (C 60%, https://directindex.org/r/goldenunion.co.uk); River View Restaurant (C 56.9%, https://directindex.org/r/riverview-restaurant.com).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No menu or price list found; Structured data is incomplete) the score would be about 87.7%: 281st of 2,990 in London, up from 2494th.

This site appears in 5 cities (24 places on just-eat.co.uk). https://directindex.org/brand/just-eat.co.uk

## The direct record
What agents get for Ace Plaice, as JSON: https://directindex.org/api/direct/just-eat.co.uk
- Book: none on record
- Order: https://www.just-eat.co.uk/gtgmeasurement/ (vendor on own site: Just Eat; found by the scan of 2026-10-15, not yet tested)
- Menu: none on record
- Hours: Mo 15:00-23:00; Tu-Sa 12:00-23:00; Su 16:00-23:00 || Fr 12:00-24:00; Sa 00:00-02:00,12:00-00:00; Su 00:00-02:00,16:00-23:00 "Delivery" (from OpenStreetMap)
- Phone: +44 20 8670 1515
- Stable links that count: https://directindex.org/go/just-eat.co.uk/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Just Eat: Not stated. Just Eat's UK website terms bar misuse of the website including scraping and limit use to personal, non-commercial purposes; they do not address an assistant ordering for a customer; an Alexa+ ordering tie-in is announced but not live. The terms page refused an automated read on 2026-10-15. Read 2026-10-15: https://www.just-eat.co.uk/info/terms-and-conditions

Only a real browser got this page (a plain fetch got challenge:attention required); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 10 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/just-eat.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=just-eat.co.uk&force=1