--- title: What an AI agent reads on Joico/Fudge · The Direct Index url: https://directindex.org/r/joico.com.au/agent-view?format=md --- [The Direct Index](https://directindex.org/) [Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about) [Report](https://directindex.org/r/joico.com.au) · scanned 2026-10-19 # What an AI agent reads on Joico/Fudge An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [joico.com.au](http://www.joico.com.au/), taken from the copy the scanner kept. 4,070 characters of text without JavaScript none structured data for the business 0 of 3 AI crawlers turned away at the edge Text ## The words an agent gets Title: Joico – the joi of healthy hair · language en-AU. First 1,800 of 4,070 characters: ``` Joico – the joi of healthy hair Skip to content Search Hair care/ All Hair Care/ Style & Finish/ Hair Care By Concern/ Hair Color/ #HairJoi Blog/ Professional/ First Column/ All Pro Hair Color/ K-PAK Waves/ Technical Charts/ Pro Care/ Second Column/ Education On Demand/ Hair Color Lookbook/ Pro Blog/ Salon Toolkit/ AU & NZ Education Classes/ Hair Care/ All Hair Care/ Styling/ By Concern/ Hair Color/ #HairJoi Blog/ Pro Color/ All Pro Hair Color/ K-PAK Waves/ Technical Charts/ Pro Care/ Education On Demand/ Hair Color Lookbook/ Pro Blog/ Salon Toolkit/ AU & NZ Education Classes/ Search JoicoxKate Hudson Insider Look HOLD HEROHigh Hold + Shine Boosting Finishing SprayAt long last! Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay. **vs. untreated damaged hair HOLD HEROHEALTHY-HAIR QUIZGet Your Customized Hair-Care RoutineQuiz me MOISTURE RECOVERY Thirsty hair? Quench it! K-PAK Color Therapy Helps lock in stunningly beautiful color vibrancy. COLOR BALANCE PURPLE Staying true to your hue has never been easier. STYLERS Style and substance? It’s the only way we know. Discover All Joico Hair Care > MOISTURE RECOVERY Thirsty hair? Quench it! K-PAK Color Therapy Helps lock in stunningly beautiful color vibrancy. COLOR BALANCE PURPLE Staying true to your hue has never been easier. STYLERS Style and substance? It’s the only way we know. Discover All Joico Hair Care > Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!Cocktailing 101: Everything You Ne ``` Facts ## What it can say about the business | A business type in JSON-LD | no | | Name | no | | Telephone | no | | Address | no | | Opening hours | no | | Menu or price list | nothing | | Cuisine in structured data | no | | JSON-LD blocks | 0 | Actions ## The links it would act on No booking or ordering link found. An agent has nothing to act on. Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/joico.com.au) turns it into a score and a list of fixes, with code to paste. #### The Direct Index [Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal) #### Use it [Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask) #### Vendors and help [Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency) #### For agents [llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json) #### Data [Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml) Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]} ```