# Williams Lucy Dr: Agent-Direct Score F (35.4%)

Site: http://www.conceptfertility.com.au/about-us/specialists/dr-lucy-williams
Report: https://directindex.org/r/ivf.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Williams Lucy Dr is largely invisible to agents.
AI assistants can't open Williams Lucy Dr's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.ivf.com.au/wa/treatments (on the business's own site)
- Menu: https://www.ivf.com.au/wa/planning-for-pregnancy/female-fertility/complementary-therapies-for-pregnancy
- Phone: (08) 9382 9462

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 1800111483, but OpenStreetMap or Overture Maps lists (08) 9382 9462. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Williams Lucy Dr",
  "url": "http://www.conceptfertility.com.au/about-us/specialists/dr-lucy-williams",
  "telephone": "(08) 9382 9462",
  "address": "85 Monash Ave #17, 6009, Nedlands",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -31.992709649428512,
    "longitude": 115.87839623275333
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.ivf.com.au/wa/treatments",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **List of services and prices is an HTML page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
1293 of 1444 in Perth dentists, clinics and vets. Top 90% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 6% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | no |
| Structured data with address, phone and hours | 43% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Lindsay Andrew Dr (C, 0 m, https://directindex.org/r/hollywoodprivate.com.au); Life Ready Physio + Pilates South Perth (C, 834 m, https://directindex.org/r/lifereadyphysio.com.au); Como GP (D, 877 m, https://directindex.org/r/comogp.com.au); All Creatures Great & Small Vet Centre (B, 898 m, https://directindex.org/r/vetwest.com.au); Footworx Sports & General Podiatry (B, 1032 m, https://directindex.org/r/footworxpodiatry.com.au); Acts Dental Perth (B, 1033 m, https://directindex.org/r/actsdentalperth.com.au); South Perth Physiotherapy (B, 1038 m, https://directindex.org/r/southperthphysio.com.au); South Perth Medical Centre & After Hours GP (C, 1053 m, https://directindex.org/r/southperthmc.com.au); Millpoint Veterinary Centre (D, 1107 m, https://directindex.org/r/millpointvet.com.au); Castodent (C, 1137 m, https://directindex.org/r/castodent.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/ivf.com.au/agent-view

## Businesses like Williams Lucy Dr in Perth dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Perth dentists, clinics and vets | 1444 | 58% | 34% | 35.4% |

The best of the businesses of the same kind in Perth dentists, clinics and vets: Rodin Clinic Perth (A 95.4%, https://directindex.org/r/rodinclinicperth.com.au); Dr Mo Jaggard (A 90.8%, https://directindex.org/r/renaissanceclinics.com.au); Pulse Podiatry (A 87.7%, https://directindex.org/r/pulsepodiatry.com.au); Building 109: Counselling and Health Services (A 86.2%, https://directindex.org/r/curtin.edu.au); Illawarra Medical Centre (A 86.2%, https://directindex.org/r/illawarramedical.com.au).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business), the score would be about 95.4%, which would be first of 1,444 in Perth dentists, clinics and vets.

## The direct record
What agents get for Williams Lucy Dr, as JSON: https://directindex.org/api/direct/ivf.com.au
- Book: https://www.ivf.com.au/wa/treatments (own site; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: https://www.ivf.com.au/wa/planning-for-pregnancy/female-fertility/complementary-therapies-for-pregnancy (html_page; from the scan)
- Hours: none on record
- Phone: (08) 9382 9462
- Stable links that count: https://directindex.org/go/ivf.com.au/book, https://directindex.org/go/ivf.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/ivf.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ivf.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ivf.com.au&force=1