# It's the Way to Travel: Agent-Direct Score F (35.4%) Site: http://www.itsthewaytotravel.com Report: https://directindex.org/r/itsthewaytotravel.com Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) It's the Way to Travel is largely invisible to agents. An AI assistant can open It's the Way to Travel's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online. ## Direct links - Phone: 020 8346 5400 - Address: 17 Hendon Lane, N3 1RT, London ## Nearby, also direct Places near It's the Way to Travel that take a booking or an order on their own website, with no marketplace in between. - Viva Holidays (1.5 km): https://directindex.org/r/viva-holidays.co.uk - Cyprus Premier Holidays (2 km): https://directindex.org/r/cypruspremier.com - Roman Bath (2.2 km): https://directindex.org/r/romanbaths.co.uk - Leisure & Business Travel Club (2.3 km): https://directindex.org/r/lbtravelclub.com - Interaction Worldwide (2.6 km): https://directindex.org/r/olympicholidays.com ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # It's the Way to Travel > local business in 17 Hendon Lane, N3 1RT, London, London tours, attractions and museums. Phone 020 8346 5400. ## About - Website: http://www.itsthewaytotravel.com - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. ## Where it stands Not ranked yet in London tours, attractions and museums. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 93% | no | | Publish the menu or price list as HTML | 13% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes | | Structured data with address, phone and hours | 7% | no | | Have an llms.txt | 31% | no | Nearest places in the index: Peltours Ltd. (F, 543 m, https://directindex.org/r/peltours.co.uk); Fortair Travel (F, 1227 m, https://directindex.org/r/fortair.com); Viva Holidays (C, 1489 m, https://directindex.org/r/viva-holidays.co.uk); Cyprus Premier Holidays (C, 1988 m, https://directindex.org/r/cypruspremier.com); Exploratours Riva Travels (D, 2002 m, https://directindex.org/r/exploratours.co.uk); Roman Bath (C, 2172 m, https://directindex.org/r/romanbaths.co.uk); Leisure & Business Travel Club (C, 2313 m, https://directindex.org/r/lbtravelclub.com); Garden Suburb Community Library (C, 2408 m, https://directindex.org/r/gardensuburblibrary.org.uk); Invitation To Tuscany Ltd. (D, 2518 m, https://directindex.org/r/invitationtotuscany.com); Interaction Worldwide (C, 2558 m, https://directindex.org/r/olympicholidays.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. It's the Way to Travel wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 35.4%. See what an AI agent reads on this site: https://directindex.org/r/itsthewaytotravel.com/agent-view ## Businesses like It's the Way to Travel in London tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Sites built with WordPress in London tours, attractions and museums | 591 | 54% | 19% | 35.4% | The best of the sites built with WordPress in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk); MasterClass Sports Tours (A 86.2%, https://directindex.org/r/edwindoran.com); Masterclass (A 86.2%, https://directindex.org/r/edwindoran.com). ## The direct record What agents get for It's the Way to Travel, as JSON: https://directindex.org/api/direct/itsthewaytotravel.com - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: 020 8346 5400 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 23 | 25 | | Readable | 0 | 25 | | Actionable | 0 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/itsthewaytotravel.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/itsthewaytotravel.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/itsthewaytotravel.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=itsthewaytotravel.com&force=1