# It's Pho: Agent-Direct Score C (60%) Site: http://www.itsphohollywood.com/ Report: https://directindex.org/r/itsphohollywood.com Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) It's Pho is partly visible to agents. An AI assistant can open It's Pho's website. What It's Pho offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly, through GloriaFood. ## Direct links - Order directly: https://www.foodbooking.com/ordering/restaurant/menu?restaurant_uid=7671cb62-c142-4284-ab73-d3bfe2291cec (through gloriafood acting for the business) - Menu: https://usercontent.one/wp/www.itsphohollywood.com/wp-content/uploads/2025/08/Itspho_Menu_8-10-25.pdf - Phone: +13233807998 - Address: 1821 N Cahuenga Blvd, 90028, Los Angeles ## Nearby, also direct Places near It's Pho that take a booking or an order on their own website, with no marketplace in between. - Solar de Cahuenga (90 m): https://directindex.org/r/sdccafe.com - Taj India Palace (340 m): https://directindex.org/r/tajindiaonline.com - Pizza Al Forno (340 m): https://directindex.org/r/pizzaalforno.ca ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **GloriaFood's terms ban bots and automated use, but a direct form on your own site has no such limit.** (+5 points) GloriaFood's terms of use (6 February 2024, Oracle) say you agree not to use any robot, spider, scraper or other automated means without written permission; GloriaFood reaches end of life on 30 April 2027. Terms read on 2026-10-15: https://www.gloriafood.com/terms-of-use. An agent that books or orders there goes against the vendor's terms unless the vendor allows it. A form or booking page on your own domain has no such limit. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Los Angeles, 74% of comparable sites that show a year say 2025 or later. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # It's Pho > local business (asian fusion) in 1821 N Cahuenga Blvd, 90028, Los Angeles, Los Angeles. Phone +13233807998. ## Book or order directly - Order: https://www.foodbooking.com/ordering/restaurant/menu?restaurant_uid=7671cb62-c142-4284-ab73-d3bfe2291cec (through gloriafood acting for the business) - Menu: https://usercontent.one/wp/www.itsphohollywood.com/wp-content/uploads/2025/08/Itspho_Menu_8-10-25.pdf ## About - Website: http://www.itsphohollywood.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Ordering through gloriafood on your own domain.** There's no marketplace commission, and the customer stays yours. ## Where it stands 1870 of 4350 in Los Angeles. Top 43% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 95% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes | | Structured data with address, phone and hours | 59% | no | | Have an llms.txt | 37% | no | Nearest places in the index: Asparagus Pizza (D, 30 m, https://directindex.org/r/orderasparaguspizza.com); Solar de Cahuenga (C, 88 m, https://directindex.org/r/sdccafe.com); Angel Wings (F, 149 m, https://directindex.org/r/shopangelwings.com); La Greens (F, 149 m, https://directindex.org/r/lagreens.net); Crying Tiger (F, 308 m, https://directindex.org/r/cryingtigerla.com); Taj India Palace (A, 339 m, https://directindex.org/r/tajindiaonline.com); Butchers & Barbers (F, 341 m, https://directindex.org/r/butchersandbarbers.com); The Little Italy (F, 342 m, https://directindex.org/r/prestonstreet.com); Pizza Al Forno (A, 342 m, https://directindex.org/r/pizzaalforno.ca); Brasserie Les Voyous (F, 363 m, https://directindex.org/r/karinewhouse.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Los Angeles and named 95 places. It's Pho wasn't one of them. See who was named: https://directindex.org/city/los-angeles/recommended Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using GloriaFood 68% (43% A or B, 594 sites); This site 60%. See what an AI agent reads on this site: https://directindex.org/r/itsphohollywood.com/agent-view ## Businesses like It's Pho in Los Angeles | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Los Angeles | 4350 | 50% | 31% | 60% | | Sites built with WordPress in Los Angeles | 838 | 61% | 35% | 60% | | Sites using GloriaFood in Los Angeles | 9 | 70% | 33% | 60% | | Sites built with WordPress and using GloriaFood in Los Angeles | 6 | 61% | 0% | 60% | The best of the sites built with WordPress and using GloriaFood in Los Angeles: Blue Window (C 66.2%, https://directindex.org/r/labluewindowbistro.com); Salaya (C 66.2%, https://directindex.org/r/salayala.com); The Sisters Cafe (C 64.6%, https://directindex.org/r/thesisterssunset.com); Little Siam (C 55.8%, https://directindex.org/r/littlesiamwesthills.com); Bulan Thai Vegeterian Kitchen (D 53.8%, https://directindex.org/r/bulanthaikitchen.com). With the three fixes above (No structured data for the business; GloriaFood's terms ban bots and automated use, but a direct form on your own site has no such limit; Menu or price list is a PDF), the score would be about 95.4%. That would be 115th of 4,350 in Los Angeles, up from 1870th. ## The direct record What agents get for It's Pho, as JSON: https://directindex.org/api/direct/itsphohollywood.com - Book: none on record - Order: https://www.foodbooking.com/ordering/restaurant/menu?restaurant_uid=7671cb62-c142-4284-ab73-d3bfe2291cec (vendor on own site: GloriaFood; found by the scan of 2026-10-23, not yet tested) - Menu: https://usercontent.one/wp/www.itsphohollywood.com/wp-content/uploads/2025/08/Itspho_Menu_8-10-25.pdf (pdf; from the scan) - Hours: none on record - Phone: +13233807998 - Stable links that count: https://directindex.org/go/itsphohollywood.com/order, https://directindex.org/go/itsphohollywood.com/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, GloriaFood: No. GloriaFood's terms of use (6 February 2024, Oracle) say you agree not to use any robot, spider, scraper or other automated means without written permission; GloriaFood reaches end of life on 30 April 2027. Read 2026-10-15: https://www.gloriafood.com/terms-of-use ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 4 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/itsphohollywood.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/itsphohollywood.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/itsphohollywood.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=itsphohollywood.com&force=1