# INS: Agent-Direct Score D (51.6%)

Site: https://istitutodineuroscienze.it/
Report: https://directindex.org/r/istitutodineuroscienze.it
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
INS is hard for agents to use.

## Direct links
- Order directly: https://www.istitutodineuroscienze.it/neuroscienze-salute/terapie/terapie-di-neuromodulazione/tms (on the business's own site)
- Phone: +39 055 587889

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Physician",
  "name": "INS",
  "url": "https://istitutodineuroscienze.it/",
  "telephone": "+39 055 587889",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Alfonso La Marmora 24",
    "postalCode": "50121"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.7809875,
    "longitude": 11.2619203
  },
  "openingHours": "Mo-Fr 09:00-18:00; Sa-Su 09:00-12:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "09:00",
      "closes": "12:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.istitutodineuroscienze.it/neuroscienze-salute/terapie/terapie-di-neuromodulazione/tms",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# INS

> physician in Via Alfonso La Marmora 24 50121, Florence dentists, clinics and vets. Phone +39 055 587889.

## Book or order directly

- Order: https://www.istitutodineuroscienze.it/neuroscienze-salute/terapie/terapie-di-neuromodulazione/tms (on the business's own site)

## Opening hours

Mo-Fr 09:00-18:00; Sa-Su 09:00-12:00

## About

- Website: https://istitutodineuroscienze.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
6 of 11 in Florence dentists, clinics and vets. Top 55% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 56% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 89% | no |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 0% | no |

Nearest places in the index: Studio Dr. Alessandro Fiorini (D, 431 m, https://directindex.org/r/dottfiorini.it); Villa Donatello - Presidio di Firenze Centro (B, 462 m, https://directindex.org/r/villadonatello.com); Istituto Fanfani Centro Medico e Diagnostico (B, 666 m, https://directindex.org/r/istitutofanfani.it); Synlab (C, 1100 m, https://directindex.org/r/synlab.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/istitutodineuroscienze.it/agent-view

## Businesses like INS in Florence dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Florence dentists, clinics and vets | 11 | 47% | 18% | 51.6% |

The best of Same kind in Florence dentists, clinics and vets: Istituto Fanfani Centro Medico e Diagnostico (B 81.5%, https://directindex.org/r/istitutofanfani.it); Villa Donatello - Presidio di Firenze Centro (B 78.8%, https://directindex.org/r/villadonatello.com); Synlab (C 68.8%, https://directindex.org/r/synlab.it); Misericordia di Quinto (C 63.1%, https://directindex.org/r/misericordiadiquinto.it); Ambulatori C.R.I. (C 58.5%, https://directindex.org/r/cribagnoaripoli.it).

With the three fixes above (No structured data for the business; No list of services and prices found; The server turns AI crawlers away at the door) the score would be about 86.3%: first of 11 in Florence dentists, clinics and vets.

## The direct record
What agents get for INS, as JSON: https://directindex.org/api/direct/istitutodineuroscienze.it
- Book: none on record
- Order: https://www.istitutodineuroscienze.it/neuroscienze-salute/terapie/terapie-di-neuromodulazione/tms (own site; could not verify: partial (2026-10-14))
- Menu: none on record
- Hours: Mo-Fr 09:00-18:00; Sa-Su 09:00-12:00 (closed now) (from OpenStreetMap)
- Phone: +39 055 587889
- Stable links that count: https://directindex.org/go/istitutodineuroscienze.it/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 1 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/istitutodineuroscienze.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/istitutodineuroscienze.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=istitutodineuroscienze.it&force=1