# Pioneer Memorial Museum: Agent-Direct Score C (63.1%)

Site: https://isdup.org/museum/
Report: https://directindex.org/r/isdup.org
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pioneer Memorial Museum is partly visible to agents.
An AI assistant can open Pioneer Memorial Museum's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://isdup.org/wp-content/uploads/2024/07/Shop-Order-Form.pdf (on the business's own site)
- Phone: 801-532-6479%20
- Address: North Main Street 300 84103 Salt Lake City
- Hours, from OpenStreetMap: Mon–Fri 09:00–16:30; Sat–Sun closed
- Step-free access (OpenStreetMap)

## Nearby, also direct
Places near Pioneer Memorial Museum that take a booking or an order on their own website, with no marketplace in between.
- Utah Museum of Contemporary Art (980 m): https://directindex.org/r/utahmoca.org

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Pioneer Memorial Museum",
  "url": "https://isdup.org/museum/",
  "telephone": "801-532-6479%20",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "North Main Street 300",
    "postalCode": "84103",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7766705,
    "longitude": -111.8911361
  },
  "openingHours": "Mo-Fr 09:00-16:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "16:30"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://isdup.org/wp-content/uploads/2024/07/Shop-Order-Form.pdf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Pioneer Memorial Museum

> museum in North Main Street 300 84103 Salt Lake City, Salt Lake City tours, attractions and museums. Phone 801-532-6479%20.

## Book or order directly

- Order: https://isdup.org/wp-content/uploads/2024/07/Shop-Order-Form.pdf (on the business's own site)

## Opening hours

Mo-Fr 09:00-16:30

## About

- Website: https://isdup.org/museum/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
3 of 12 in Salt Lake City tours, attractions and museums. Top 25% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 30% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 70% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Family History Library (F, 774 m, https://directindex.org/r/familysearch.org); Utah Museum of Contemporary Art (C, 982 m, https://directindex.org/r/utahmoca.org); Dreamscapes (D, 1321 m, https://directindex.org/r/utaharts.org); Land Cruiser Heritage Museum (F, 1345 m, https://directindex.org/r/landcruiserhm.com); Discovery Gateway Children's Museum (D, 1488 m, https://directindex.org/r/discoverygateway.org); Clark Planetarium (D, 1500 m, https://directindex.org/r/saltlakecounty.gov).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Salt Lake City tours, attractions and museums and named 48 places. Pioneer Memorial Museum wasn't one of them. See who was named: https://directindex.org/city/salt-lake-city-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 63.1%.

See what an AI agent reads on this site: https://directindex.org/r/isdup.org/agent-view

## Businesses like Pioneer Memorial Museum in Salt Lake City tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City tours, attractions and museums | 12 | 43% | 8% | 63.1% |
| Sites built with WordPress in Salt Lake City tours, attractions and museums | 3 | 58% | 0% | 63.1% |

The best of the businesses of the same kind in Salt Lake City tours, attractions and museums: Cross E Ranch (B 76.9%, https://directindex.org/r/crosseranch.com); Natural History Museum Of Utah (C 63.1%, https://directindex.org/r/utah.edu); Utah Museum of Contemporary Art (C 63.1%, https://directindex.org/r/utahmoca.org); Discovery Gateway Children's Museum (D 49.2%, https://directindex.org/r/discoverygateway.org); Clark Planetarium (D 47.7%, https://directindex.org/r/saltlakecounty.gov).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 12 in Salt Lake City tours, attractions and museums.

## The direct record
What agents get for Pioneer Memorial Museum, as JSON: https://directindex.org/api/direct/isdup.org
- Book: none on record
- Order: https://isdup.org/wp-content/uploads/2024/07/Shop-Order-Form.pdf (own site; found by the scan of 2026-10-24, not yet tested)
- Menu: none on record
- Hours: Mo-Fr 09:00-16:30 (open now) (from OpenStreetMap)
- Phone: 801-532-6479%20
- Stable links that count: https://directindex.org/go/isdup.org/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /contact-us/: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/isdup.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/isdup.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/isdup.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=isdup.org&force=1