# Irish Murphy's: Agent-Direct Score C (64.6%)

Site: http://www.irishmurphys.com.au
Report: https://directindex.org/r/irishmurphys.com.au
Scanned: 2026-10-18 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Irish Murphy's is partly visible to agents.
An AI assistant can open the website of Irish Murphy's. It can read what Irish Murphy's offers. It finds a way to book or order directly, through SevenRooms.

## Direct links
- Book directly: https://www.sevenrooms.com/explore/irishmurphysbrisbane/reservations/create/search/ (through sevenrooms acting for the business)
- Menu: https://www.irishmurphys.com.au/bris-menu

## What to fix first

- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Irish Murphy's",
  "url": "http://www.irishmurphys.com.au",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "George Street 175"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.4715667,
    "longitude": 153.0243272
  },
  "acceptsReservations": "https://www.sevenrooms.com/explore/irishmurphysbrisbane/reservations/create/search/",
  "hasMenu": "https://www.irishmurphys.com.au/bris-menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/explore/irishmurphysbrisbane/reservations/create/search/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through sevenrooms on your own domain.** No marketplace commission, and the guest stays yours.
- **SevenRooms works with agents through its partners.** SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
466 of 1259 in Brisbane cafes and bars. Top 37% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 21% | no |
| Have an llms.txt | 20% | yes |

Nearest places in the index: The Social Restaurant & Bar (B, 37 m, https://directindex.org/r/accor.com); The Boom Boom Room (C, 41 m, https://directindex.org/r/theboomboomroom.com.au); Cool Beans & Baguettes (F, 70 m, https://directindex.org/r/coolbeans.com.au); Hibiscus Bar & Terrace (A, 110 m, https://directindex.org/r/hibiscusbarandterrace.com); Batch Cookie Bar x Lunar Pies (F, 120 m, https://directindex.org/r/batchcookiebar.com); Frog's Hollow Saloon (C, 130 m, https://directindex.org/r/frogshollow.com.au); Oasis Juice Bar (F, 169 m, https://directindex.org/r/brisbane.qld.au); Foster & Black Specialty Coffee (B, 176 m, https://directindex.org/r/wakeupcoffee.com.au); Death and Taxes (F, 194 m, https://directindex.org/r/deathandtaxesbar.com.au); Starbucks (C, 195 m, https://directindex.org/r/starbucks.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


Against its peers: Sites built with Wix 49% (24% A or B, 10627 sites); Sites using SevenRooms 70% (53% A or B, 1201 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/irishmurphys.com.au/agent-view

## Businesses like Irish Murphy's in Brisbane cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brisbane cafes and bars | 1259 | 54% | 31% | 64.6% |
| Sites built with Wix in Brisbane cafes and bars | 101 | 67% | 46% | 64.6% |
| Sites using SevenRooms in Brisbane cafes and bars | 48 | 74% | 65% | 64.6% |
| Sites built with Wix and using SevenRooms in Brisbane cafes and bars | 4 | 71% | 50% | 64.6% |

The best of the sites built with Wix and using SevenRooms in Brisbane cafes and bars: New Farm Deli (A 86.2%, https://directindex.org/r/newfarmdeli.com.au); Farmhouse Cafe (B 78.5%, https://directindex.org/r/farmhousekedron.com.au); Pawn & Co Brisbane (C 55.4%, https://directindex.org/r/pawnandco.com.au).

With the fix above (No structured data for the business) the score would be about 87.7%: 133rd of 1,259 in Brisbane cafes and bars, up from 466th.

## The direct record
What agents get for Irish Murphy's, as JSON: https://directindex.org/api/direct/irishmurphys.com.au
- Book: https://www.sevenrooms.com/explore/irishmurphysbrisbane/reservations/create/search/ (vendor on own site: SevenRooms; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: https://www.irishmurphys.com.au/bris-menu (html_page; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/irishmurphys.com.au/book, https://directindex.org/go/irishmurphys.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SevenRooms: Through partners. SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/

Found one hop past the home page: menu page /bris-menu: booking via sevenrooms.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/irishmurphys.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/irishmurphys.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/irishmurphys.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=irishmurphys.com.au&force=1