# Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP: Agent-Direct Score F (39.4%)

Site: http://www.institutoraff.com/
Report: https://directindex.org/r/institutoraff.com
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP is largely invisible to agents.
Some AI assistants are turned away by Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +5511916673300
- Address: R. Samuel Morse, 120 - Conj 101 - 10° Andar, 04576-060, São Paulo

## Nearby, also direct
Places near Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP that take a booking or an order on their own website, with no marketplace in between.
- Odonto Caprio (200 m): https://directindex.org/r/odontocaprio.com.br

## What to fix first
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 5511910021305, but OpenStreetMap or Overture Maps lists +5511916673300. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP",
  "url": "http://www.institutoraff.com/",
  "telephone": "+5511916673300",
  "address": "R. Samuel Morse, 120 - Conj 101 - 10° Andar, 04576-060, São Paulo",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -23.61170998,
    "longitude": -46.69405684
  }
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP

> organization in R. Samuel Morse, 120 - Conj 101 - 10° Andar, 04576-060, São Paulo, São Paulo dentists, clinics and vets. Phone +5511916673300.

## About

- Website: http://www.institutoraff.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
3357 of 5127 in São Paulo dentists, clinics and vets. Top 65% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 81% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | no |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 38% | no |

Nearest places in the index: Clínica Carlos Loureiro (D, 3 m, https://directindex.org/r/drcarlosloureiro.com.br); PELVIE Fisioterapia Pelvica Funcional (D, 51 m, https://directindex.org/r/pelviefisioterapia.com.br); Odonto AeF (D, 76 m, https://directindex.org/r/odontoaef.com.br); Clínica Odontológica Berrini (D, 153 m, https://directindex.org/r/clinicaberrini.com.br); Amabile Odontologia (F, 166 m, https://directindex.org/r/amabileodontologia.com.br); Dr. André Camargo Barbosa (F, 168 m, https://directindex.org/r/camargobarbosa.com.br); Prof. MS Jansen Ozaki Odontologia Estética (F, 180 m, https://directindex.org/r/jansenozaki.com); Moscatello (F, 200 m, https://directindex.org/r/moscatelloperiodontia.com.br); Odonto Caprio (C, 200 m, https://directindex.org/r/odontocaprio.com.br); Happiness Odontologia (D, 206 m, https://directindex.org/r/happiness.odo.br).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 39.4%.

See what an AI agent reads on this site: https://directindex.org/r/institutoraff.com/agent-view

## Businesses like Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP in São Paulo dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in São Paulo dentists, clinics and vets | 5127 | 44% | 6% | 39.4% |
| Sites built with WordPress in São Paulo dentists, clinics and vets | 2585 | 49% | 8% | 39.4% |

The best of the sites built with WordPress in São Paulo dentists, clinics and vets: Odontologia Almeida (A 90.3%, https://directindex.org/r/odontologiaalmeida.com.br); Dra Grace Braga Ribeiro (A 87.7%, https://directindex.org/r/ig.com.br); Amato - Instituto de Medicina Avançada (A 86.2%, https://directindex.org/r/amato.com.br); DrJulianoFratezi (A 86.2%, https://directindex.org/r/drjulianofratezi.com.br); Dra. Brenda Fabiola Delgado (A 86.2%, https://directindex.org/r/mastologistaemsaopaulo.com.br).

With the three fixes above (No online booking link on the website; No list of services and prices found; The server turns AI crawlers away at the door), the score would be about 80.5%. That would be 41st of 5,127 in São Paulo dentists, clinics and vets, up from 3357th.

## The direct record
What agents get for Instituto RAFF Odontologia | Carga imediata e Ortodontia em SP, as JSON: https://directindex.org/api/direct/institutoraff.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +5511916673300

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 14.6 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/institutoraff.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/institutoraff.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/institutoraff.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=institutoraff.com&force=1