# Instituto Marquès Milano: Agent-Direct Score B (73.8%)

Site: http://institutomarques.com/it/
Report: https://directindex.org/r/institutomarques.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Instituto Marquès Milano is mostly ready for agents.
An AI assistant can open Instituto Marquès Milano's website. It can read what Instituto Marquès Milano offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://institutomarques.com/it/es/fissa-un-appuntamento/ (on the business's own site)
- Menu: https://institutomarques.com/it/es/tecniche-complementari/
- Phone: 0287368765
- Address: Via Pallavicino 21, 20145, Milano
- Languages: Catalan, German, English, Spanish, French, Italian

## Nearby, also direct
Places near Instituto Marquès Milano that take a booking or an order on their own website, with no marketplace in between.
- Columbus Clinic Center (500 m): https://directindex.org/r/columbus3c.com
- Cantoni lab (780 m): https://directindex.org/r/cantonilab.it
- Poliambulatorio - Via Sassi (880 m): https://directindex.org/r/asst-fbf-sacco.it
- Policentro Pediatrico (1 km): https://directindex.org/r/policentrosalute.it
- Welcomed (1.1 km): https://directindex.org/r/centrowelcomed.it

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +34932858216, but OpenStreetMap or Overture Maps lists 0287368765. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Instituto Marquès Milano",
  "url": "http://institutomarques.com/it/",
  "telephone": "0287368765",
  "address": "Via Pallavicino 21, 20145, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4712641,
    "longitude": 9.1626635
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://institutomarques.com/it/es/fissa-un-appuntamento/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **List of services and prices is an HTML page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Milan dentists, clinics and vets.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 45% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 27% | no |
| Have an llms.txt | 36% | yes |

Nearest places in the index: Columbus Clinic Center (B, 500 m, https://directindex.org/r/columbus3c.com); Cantoni lab (C, 775 m, https://directindex.org/r/cantonilab.it); Poliambulatorio - Via Sassi (B, 877 m, https://directindex.org/r/asst-fbf-sacco.it); Veterinario Dott.ssa Laura Cutullo (D, 980 m, https://directindex.org/r/naturaliter.it); Policentro Pediatrico (B, 1030 m, https://directindex.org/r/policentrosalute.it); Welcomed (B, 1070 m, https://directindex.org/r/centrowelcomed.it); Accademia dentale italiana (F, 1101 m, https://directindex.org/r/accadentita.org); Psicologo Psicoterapeuta Dott. Daniele Colombo (C, 1219 m, https://directindex.org/r/danielecolombo.it); Stud. Ass dr. Capuano dr. Cortellazzi (F, 1239 m, https://directindex.org/r/capuanocortellazzi.it); Studio medico odontoiatrico Dott. Bariani (F, 1307 m, https://directindex.org/r/odontoiatriabariani.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/institutomarques.com/agent-view

## Businesses like Instituto Marquès Milano in Milan dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan dentists, clinics and vets | 104 | 50% | 23% | 73.8% |

The best of the businesses of the same kind in Milan dentists, clinics and vets: Centro Medico Ambrosiano (A 88.8%, https://directindex.org/r/centromedicoambrosiano.com); Centro Mediico San Marco (A 86.3%, https://directindex.org/r/cmsanmarco.com); BDD Studio Dentistico (B 84.6%, https://directindex.org/r/bddstudiodentistico.it); Istituto Stomatologico Italiano (B 82.5%, https://directindex.org/r/isimilano.eu); Policentro Pediatrico (B 80%, https://directindex.org/r/policentrosalute.it).

With the fix above (No structured data for the business), the score would be about 95.4%, which would be first of 104 in Milan dentists, clinics and vets.

This site appears in 2 cities (2 places on institutomarques.com). https://directindex.org/brand/institutomarques.com

## The direct record
What agents get for Instituto Marquès Milano, as JSON: https://directindex.org/api/direct/institutomarques.com
- Book: https://institutomarques.com/it/es/fissa-un-appuntamento/ (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://institutomarques.com/it/es/tecniche-complementari/ (html_page; from the scan)
- Hours: none on record
- Phone: 0287368765
- Stable links that count: https://directindex.org/go/institutomarques.com/book, https://directindex.org/go/institutomarques.com/menu
- Agents and people followed 5 direct links to this business this month (5 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/institutomarques.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/institutomarques.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/institutomarques.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=institutomarques.com&force=1