# inStazione: Agent-Direct Score C (63.1%)

Site: https://instazione.it/
Report: https://directindex.org/r/instazione.it
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
inStazione is partly visible to agents.

## Direct links
- Book directly: https://instazione.it/trips/?types%5B%5D=376 (on the business's own site)
- Phone: 011234567890

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "inStazione",
  "url": "https://instazione.it/",
  "telephone": "011234567890",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.8523115,
    "longitude": 14.2724838
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://instazione.it/trips/?types%5B%5D=376",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# inStazione

> travel agency in Naples tours, attractions and museums. Phone 011234567890.

## Book or order directly

- Book: https://instazione.it/trips/?types%5B%5D=376 (on the business's own site)

## About

- Website: https://instazione.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (D then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
14 of 45 in Naples tours, attractions and museums. Top 31% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | yes |
| Publish the menu or price list as HTML | 40% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 0% | no |

Nearest places in the index: Complesso Monumentale dell'Annunziata Ruota (B, 602 m, https://directindex.org/r/comune.napoli.it); Pinacoteca del Monte della Misericordia (C, 1010 m, https://directindex.org/r/piomontedellamisericordia.it); Ospedale delle Bambole (C, 1195 m, https://directindex.org/r/ospedaledellebambole.it); Museo Madre (D, 1210 m, https://directindex.org/r/madrenapoli.it); Neapolis Sotterrata (F, 1259 m, https://directindex.org/r/laneapolissotterrata.it); Museo delle Torture (F, 1310 m, https://directindex.org/r/museodelletorture.it); Napoli Sotterranea (C, 1322 m, https://directindex.org/r/napolisotterranea.org); MUSA - Sezione di Farmacologia (F, 1367 m, https://directindex.org/r/unicampania.it); Jago Museum (D, 1456 m, https://directindex.org/r/jago.art); Farmacia Storica degli Incurabili (D, 1464 m, https://directindex.org/r/museoartisanitarie.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 43%, 2026-10-15 63%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 63.1%.

See what an AI agent reads on this site: https://directindex.org/r/instazione.it/agent-view

## Businesses like inStazione in Naples tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Naples tours, attractions and museums | 45 | 49% | 16% | 63.1% |
| Built with WordPress in Naples tours, attractions and museums | 29 | 58% | 24% | 63.1% |

The best of Built with WordPress in Naples tours, attractions and museums: LAPIS Museum - Museo dell'Acqua Napoli (B 80%, https://directindex.org/r/lapismuseum.com); Museodivino (B 78.8%, https://directindex.org/r/museodivinonapoli.it); Teatro di San Carlo (B 71.3%, https://directindex.org/r/teatrosancarlo.it); Museo Pignatelli (B 70.8%, https://directindex.org/r/palazzorealedinapoli.org); Museo archeologico nazionale di Napoli (B 70.8%, https://directindex.org/r/museoarcheologiconapoli.it).

With the two fixes above (No structured data for the business; No tickets and prices found) the score would be about 95.4%: first of 45 in Naples tours, attractions and museums.

## The direct record
What agents get for inStazione, as JSON: https://directindex.org/api/direct/instazione.it
- Book: https://instazione.it/trips/?types%5B%5D=376 (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 011234567890
- Stable links that count: https://directindex.org/go/instazione.it/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/instazione.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/instazione.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=instazione.it&force=1
