# Insa: Agent-Direct Score B (83.1%)

Site: https://www.insabrooklyn.com/
Report: https://directindex.org/r/insabrooklyn.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Insa is mostly ready for agents.

## Direct links
- Order directly: https://www.toasttab.com/invoice/lead?rx=53ac3959-6ddd-4fbd-871e-11b9b3be40db&ot=0f7bffee-e732-488f-95dd-95ddb8c1e495 (through toast acting for the business)
- Menu: https://insabrooklyn.com/food-menu
- Phone: +1-718-855-2620

## What to fix first
- **Booking only through opentable.** (+5 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Insa",
  "url": "https://www.insabrooklyn.com/",
  "telephone": "+1-718-855-2620",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Douglass Street 328",
    "postalCode": "11217"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.6794303,
    "longitude": -73.9826835
  },
  "openingHours": "We 17:30-22:00; Th-Sa 17:30-24:00; Su 17:30-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday"
      ],
      "opens": "17:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "17:30",
      "closes": "24:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "17:30",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "korean"
  ],
  "hasMenu": "https://insabrooklyn.com/food-menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/invoice/lead?rx=53ac3959-6ddd-4fbd-871e-11b9b3be40db&ot=0f7bffee-e732-488f-95dd-95ddb8c1e495",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Insa

> restaurant (korean) in Douglass Street 328 11217, New York. Phone +1-718-855-2620.

## Book or order directly

- Order: https://www.toasttab.com/invoice/lead?rx=53ac3959-6ddd-4fbd-871e-11b9b3be40db&ot=0f7bffee-e732-488f-95dd-95ddb8c1e495 (through toast acting for the business)
- Menu: https://insabrooklyn.com/food-menu

## Opening hours

We 17:30-22:00; Th-Sa 17:30-24:00; Su 17:30-22:00

## About

- Website: https://www.insabrooklyn.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Restaurant).** address, phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.
- **Toast lets agents act only through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

## Where it stands
831 of 4270 in New York. Top 19% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 13% | no |

Nearest places with a similar menu: Haenyeo (D, 491 m, https://directindex.org/r/haenyeobk.com); Oita (C, 738 m, https://directindex.org/r/oitasushi.com); Big Norm (D, 944 m, https://directindex.org/r/bignormnyc.com); Atti (D, 992 m, https://directindex.org/r/attinyc.com); Kuun (D, 1002 m, https://directindex.org/r/kuunbrooklyn.com); Ssam (F, 1016 m, https://directindex.org/r/ssamkoreanbistro.com); Bokki (D, 1535 m, https://directindex.org/r/bokkiseoul.com); Kimchi Grill (B, 1695 m, https://directindex.org/r/kimchigrill.com); Tiger Box (F, 2054 m, https://directindex.org/r/tigerboxtogo.com); Memphis Seoul (D, 2257 m, https://directindex.org/r/getmemphisseoul.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using OpenTable 67% (43% A or B, 1462 sites); Sites using Toast 74% (63% A or B, 1884 sites); This site 83.1%.

See what an AI agent reads on this site: https://directindex.org/r/insabrooklyn.com/agent-view

## Businesses like Insa in New York

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in New York | 4270 | 52% | 40% | 83.1% |
| Using OpenTable in New York | 154 | 73% | 57% | 83.1% |

The best of Using OpenTable in New York: Antoya Korean BBQ (A 100%, https://directindex.org/r/anto.com); Bar Mexicana (A 95.4%, https://directindex.org/r/barmexicananyc.com); Hill Country Barbecue Market (A 95.4%, https://directindex.org/r/hillcountry.com); Jane Doe (A 95.4%, https://directindex.org/r/janedoejc.com); Persepolis (A 93.8%, https://directindex.org/r/persepolisnewyork.com).

With the two fixes above (Booking only through opentable; Structured data is incomplete) the score would be about 95.4%: 74th of 4,270 in New York, up from 831st.

## The direct record
What agents get for Insa, as JSON: https://directindex.org/api/direct/insabrooklyn.com
- Book: none on record
- Order: https://www.toasttab.com/invoice/lead?rx=53ac3959-6ddd-4fbd-871e-11b9b3be40db&ot=0f7bffee-e732-488f-95dd-95ddb8c1e495 (vendor on own site: Toast; found by the scan of 2026-10-14, not yet tested)
- Menu: https://insabrooklyn.com/food-menu (html_page; from the scan)
- Hours: We 17:30-22:00; Th-Sa 17:30-24:00; Su 17:30-22:00 (closed now) (from OpenStreetMap)
- Phone: +1-718-855-2620
- Stable links that count: https://directindex.org/go/insabrooklyn.com/order, https://directindex.org/go/insabrooklyn.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Toast: Partners only. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 19 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/insabrooklyn.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/insabrooklyn.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=insabrooklyn.com&force=1