# Innovation Norway: Agent-Direct Score C (63.1%)

Site: http://www.innovasjonnorge.no/
Report: https://directindex.org/r/innovasjonnorge.no
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Innovation Norway is partly visible to agents.
An AI assistant can open Innovation Norway's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.innovasjonnorge.no/artikkel/standardvilkar (on the business's own site)
- Phone: 0402294150
- Address: Caffamacherreihe 5, 20355, Hamburg
- Languages: Norwegian Bokmål, English

## Nearby, also direct
Places near Innovation Norway that take a booking or an order on their own website, with no marketplace in between.
- Lufthansa City Center Tour Atlantica Reisen & Touristik Gmbh (100 m): https://directindex.org/r/lufthansa-city-center.com
- Ostseeklar (330 m): https://directindex.org/r/ostsee24.de
- Nordsee24 (340 m): https://directindex.org/r/nordsee24.de
- Opodo Deutschland Reisen (400 m): https://directindex.org/r/opodo.de

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows +47 22 00 25 00, but OpenStreetMap or Overture Maps lists 0402294150. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Innovation Norway",
  "url": "http://www.innovasjonnorge.no/",
  "telephone": "0402294150",
  "address": "Caffamacherreihe 5, 20355, Hamburg",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.5549278,
    "longitude": 9.9842903
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.innovasjonnorge.no/artikkel/standardvilkar",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
154 of 839 in Hamburg tours, attractions and museums. Top 18% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 29% | yes |

Nearest places in the index: Lufthansa City Center Tour Atlantica Reisen & Touristik Gmbh (C, 99 m, https://directindex.org/r/lufthansa-city-center.com); Vor-Gänge (F, 109 m, https://directindex.org/r/vorgaengemuseum.de); Casamundo Gmbh (D, 208 m, https://directindex.org/r/casamundo.de); Das Klingende Museum (D, 225 m, https://directindex.org/r/mein-weg-ins-museum.de); Diversitytours Gmbh (D, 303 m, https://directindex.org/r/diversitytours.de); ltur (C, 322 m, https://directindex.org/r/ltur.com); Ostseeklar (C, 330 m, https://directindex.org/r/ostsee24.de); Nordsee24 (C, 335 m, https://directindex.org/r/nordsee24.de); Stepin Regionalberatung Hamburg (D, 398 m, https://directindex.org/r/stepin.de); Opodo Deutschland Reisen (B, 398 m, https://directindex.org/r/opodo.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Hamburg tours, attractions and museums and named 68 places. Innovation Norway wasn't one of them. See who was named: https://directindex.org/city/hamburg-tours/recommended


See what an AI agent reads on this site: https://directindex.org/r/innovasjonnorge.no/agent-view

Read by AI agents 3 times this month (OAI-SearchBot 3).

## Businesses like Innovation Norway in Hamburg tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Hamburg tours, attractions and museums | 839 | 47% | 13% | 63.1% |

The best of the businesses of the same kind in Hamburg tours, attractions and museums: Gepäckservice Schwerelosreisen Einfach Koffer Verschicken (A 90.8%, https://directindex.org/r/kofferversandservice.de); Adventure World Tours (B 84.6%, https://directindex.org/r/adwoto.com); Arcticdesire.com By Damare Travel Gmbh (B 84.6%, https://directindex.org/r/arcticdesire.com); Arwinger (B 84.6%, https://directindex.org/r/arwinger.de); Fahrradtour Hamburg (B 84.6%, https://directindex.org/r/fahrradtour.hamburg).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 839 in Hamburg tours, attractions and museums.

## The direct record
What agents get for Innovation Norway, as JSON: https://directindex.org/api/direct/innovasjonnorge.no
- Book: https://www.innovasjonnorge.no/artikkel/standardvilkar (own site; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0402294150
- Stable links that count: https://directindex.org/go/innovasjonnorge.no/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /seksjon/om-oss: booking link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 3 of 5, Agent-Readable. Cloudflare's report: https://isitagentready.com/innovasjonnorge.no
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/innovasjonnorge.no/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/innovasjonnorge.no/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=innovasjonnorge.no&force=1