# Effekt: Agent-Direct Score F (26.2%)

Site: http://www.innasbeauty.co.uk/
Report: https://directindex.org/r/innasbeauty.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Effekt is largely invisible to agents.
AI assistants can't open Effekt's website, so they go by what other sites say about it.

## Direct links
- Phone: 07786518266
- Address: Market Place 4 London
- Hours, from innasbeauty.co.uk: Mon closed; Tue–Sat 10:00–18:00; Sun closed
- Open on Saturday

## Nearby, also direct
Places near Effekt that take a booking or an order on their own website, with no marketplace in between.
- Megan's Nail Spa (200 m): https://directindex.org/r/megannailspa.co.uk
- W3 Holistic (320 m): https://directindex.org/r/w3holistic.com
- Nara Simone Medispa (560 m): https://directindex.org/r/narasimone.com
- The Dapper And Diamond Hair Club (700 m): https://directindex.org/r/thedapperhorse.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments only through treatwell.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+1 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **The footer says © 2018.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 68% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Effekt",
  "url": "http://www.innasbeauty.co.uk/",
  "telephone": "07786518266",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Market Place 4",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5076553,
    "longitude": -0.2710171
  },
  "openingHours": "Tu-Sa 10:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, opening hours

## Where it stands
Not ranked yet in London hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Hair & Aneda (C, 149 m, https://directindex.org/r/balayageaneda.com); Megan's Nail Spa (D, 204 m, https://directindex.org/r/megannailspa.co.uk); Anthony Bell (D, 285 m, https://directindex.org/r/anthonybell.co.uk); Prohands (F, 296 m, https://directindex.org/r/prohands.co.uk); W3 Holistic (D, 317 m, https://directindex.org/r/w3holistic.com); Thai Touch Therapy (D, 461 m, https://directindex.org/r/thaitouchtherapy.co.uk); Arthur Razor (C, 533 m, https://directindex.org/r/arthurrazor.com); Nara Simone Medispa (F, 562 m, https://directindex.org/r/narasimone.com); Barefoot Therapies (C, 590 m, https://directindex.org/r/barefoottherapieslondon.co.uk); The Dapper And Diamond Hair Club (C, 696 m, https://directindex.org/r/thedapperhorse.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Effekt wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 35% (9% A or B, 7569 sites); Sites using Treatwell 49% (4% A or B, 1916 sites); This site 26.2%.

See what an AI agent reads on this site: https://directindex.org/r/innasbeauty.co.uk/agent-view

## Businesses like Effekt in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with GoDaddy Website Builder in London hairdressers and beauty salons | 152 | 26% | 1% | 26.2% |
| Sites using Treatwell in London hairdressers and beauty salons | 202 | 51% | 3% | 26.2% |
| Sites built with GoDaddy Website Builder and using Treatwell in London hairdressers and beauty salons | 8 | 21% | 0% | 26.2% |

The best of the sites built with GoDaddy Website Builder and using Treatwell in London hairdressers and beauty salons: Kristi PMU and Wax (C 63.1%, https://directindex.org/r/kristipmuandwax.co.uk); The London Jungle (D 46.2%, https://directindex.org/r/thelondonjungle.life); Lush Beauty By Rose (F 9.2%, https://directindex.org/r/lushbeautybyrose.co.uk); The Beauty Parlour (F 9.2%, https://directindex.org/r/bykimberlygraham.co.uk); Beauty Zone (F 6.2%, https://directindex.org/r/anabeautysalons.com).

## The direct record
What agents get for Effekt, as JSON: https://directindex.org/api/direct/innasbeauty.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Tu-Sa 10:00-18:00 (closed now) (from innasbeauty.co.uk)
- Phone: 07786518266

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 14 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/innasbeauty.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/innasbeauty.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=innasbeauty.co.uk&force=1