# Infinity Aesthetics by Sarah Kennedy: Agent-Direct Score D (40%)

Site: http://www.infinityaesthetics.ie/
Report: https://directindex.org/r/infinityaesthetics.ie
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Infinity Aesthetics by Sarah Kennedy is hard for agents to use.
AI assistants can't open Infinity Aesthetics by Sarah Kennedy's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://phorest.com/salon/infintiyaestheticsbysarahkenne/book/services/MfPJHYC674p6vZUuVMWEkR4Oh6GEodjFiTQNZoBnxVQ?title=SKin+consultation (through phorest acting for the business)
- Menu: https://infinityaesthetics.ie/
- Phone: +353830104543
- Address: Unit 5, The Stables, Strand Rd, D13 VH00, Portmarnock
- Prices: 70 prices on the site, the middle one €92.50

## Nearby, also direct
Places near Infinity Aesthetics by Sarah Kennedy that take a booking or an order on their own website, with no marketplace in between.
- Barber Co. (830 m): https://directindex.org/r/gents.ie
- Nail Loft (840 m): https://directindex.org/r/nailloft.ie
- In Harmony Holistic Therapies (2.3 km): https://directindex.org/r/inharmonyht.com
- GMB Tanning & Massage Rooms (3 km): https://directindex.org/r/gaborsbarbers.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **70 prices on the landing page, the middle one €92.50.** In Dublin, the middle price of comparable sites that show prices is €55.50.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Infinity Aesthetics by Sarah Kennedy",
  "url": "http://www.infinityaesthetics.ie/",
  "telephone": "+353830104543",
  "address": "Unit 5, The Stables, Strand Rd, D13 VH00, Portmarnock",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.42758295,
    "longitude": -6.1291456
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://phorest.com/salon/infintiyaestheticsbysarahkenne/book/services/MfPJHYC674p6vZUuVMWEkR4Oh6GEodjFiTQNZoBnxVQ?title=SKin+consultation",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Price list of services with prices on the page.** Agents can read the items and prices.
- **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
599 of 819 in Dublin hairdressers and beauty salons. Top 73% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 35% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 54% | no |

Nearest places in the index: Blush Beauty Studios Portmarnock (D, 117 m, https://directindex.org/r/blushbeautystudios.ie); Whitethorn Wellness (D, 490 m, https://directindex.org/r/whitethornwellness.com); The Velvet Touch Hair and Beauty (F, 751 m, https://directindex.org/r/thevelvettouch.ie); Barber Co. (C, 830 m, https://directindex.org/r/gents.ie); Nail Loft (C, 838 m, https://directindex.org/r/nailloft.ie); Sport and Remedial Massage (D, 910 m, https://directindex.org/r/sportandremedialmassage.ie); In Harmony Holistic Therapies (D, 2323 m, https://directindex.org/r/inharmonyht.com); Teeth Whitening Dublin (C, 2998 m, https://directindex.org/r/perfectwhitesmiles.ie); GMB Tanning & Massage Rooms (B, 3004 m, https://directindex.org/r/gaborsbarbers.com); WhiteRoom Hairdressers (F, 3004 m, https://directindex.org/r/wixsite.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 47% (23% A or B, 13001 sites); Sites using Phorest 63% (33% A or B, 1385 sites); This site 40%.

See what an AI agent reads on this site: https://directindex.org/r/infinityaesthetics.ie/agent-view

## Businesses like Infinity Aesthetics by Sarah Kennedy in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dublin hairdressers and beauty salons | 819 | 52% | 21% | 40% |
| Sites built with Shopify in Dublin hairdressers and beauty salons | 37 | 50% | 30% | 40% |
| Sites using Phorest in Dublin hairdressers and beauty salons | 188 | 60% | 23% | 40% |
| Sites built with Shopify and using Phorest in Dublin hairdressers and beauty salons | 9 | 63% | 44% | 40% |

The best of the sites built with Shopify and using Phorest in Dublin hairdressers and beauty salons: Avail Hair and Beauty (A 86.2%, https://directindex.org/r/availatavoca.ie); Woulfe Skin Specialists (A 86.2%, https://directindex.org/r/nualawoulfe.ie); Thammy Lash Artane (B 84.6%, https://directindex.org/r/thammylash.com); South William Clinic & Spa (B 75.4%, https://directindex.org/r/southwilliamclinic.com); Femme Fatale Lucan (C 63.1%, https://directindex.org/r/femmefatale.ie).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 87.7%. That would be 8th of 819 in Dublin hairdressers and beauty salons, up from 599th.

## The direct record
What agents get for Infinity Aesthetics by Sarah Kennedy, as JSON: https://directindex.org/api/direct/infinityaesthetics.ie
- Book: https://phorest.com/salon/infintiyaestheticsbysarahkenne/book/services/MfPJHYC674p6vZUuVMWEkR4Oh6GEodjFiTQNZoBnxVQ?title=SKin+consultation (vendor on own site: Phorest; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://infinityaesthetics.ie/ (html_inline; from the scan)
- Hours: none on record
- Phone: +353830104543
- Stable links that count: https://directindex.org/go/infinityaesthetics.ie/book, https://directindex.org/go/infinityaesthetics.ie/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 16 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/infinityaesthetics.ie/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/infinityaesthetics.ie/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=infinityaesthetics.ie&force=1