# Incredible Smiles: Agent-Direct Score D (44.6%) Site: https://www.incrediblesmiles.co.uk/ Report: https://directindex.org/r/incrediblesmiles.co.uk Scanned: 2026-10-15 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Incredible Smiles is hard for agents to use. Some AI assistants are turned away by Incredible Smiles's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: +44 20 8743 1509 - Address: Uxbridge Road 159 W12 9RB London - Languages: German, Greek, English, Spanish, French, Russian, Serbian ## Nearby, also direct Places near Incredible Smiles that take a booking or an order on their own website, with no marketplace in between. - The New Surgery (70 m): https://directindex.org/r/thenewsurgery.co.uk - Chiropody Clinic (110 m): https://directindex.org/r/chiropodyclinic.co.uk - Shepherds Bush Medical Centre (240 m): https://directindex.org/r/shepherdsbushmedicalcentre.co.uk - Ghauri Dental Centre (330 m): https://directindex.org/r/ghauridentalcentre.com - Southwest Orthodontists Ltd (370 m): https://directindex.org/r/hammersmithorthodontics.co.uk ## What to fix first - **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (cloudflare_challenge), ClaudeBot (cloudflare_challenge), PerplexityBot (cloudflare_challenge) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Incredible Smiles > dentist in Uxbridge Road 159 W12 9RB London, London dentists, clinics and vets. Phone +44 20 8743 1509. ## About - Website: https://www.incrediblesmiles.co.uk/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **Structured data found (LocalBusiness).** address, phone ## Since the scan of 2026-10-14 (F then) - Fixed: The site couldn't be read at all - New: The server turned AI crawlers away at the door; Structured data was incomplete; No menu or price list; No booking or ordering path at all; No llms.txt ## Where it stands 3201 of 5012 in London dentists, clinics and vets. Top 64% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 98% | no | | Publish the menu or price list as HTML | 6% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | no | | Structured data with address, phone and hours | 30% | no | | Have an llms.txt | 42% | no | Nearest places in the index: The New Surgery (C, 68 m, https://directindex.org/r/thenewsurgery.co.uk); Chiropody Clinic (C, 109 m, https://directindex.org/r/chiropodyclinic.co.uk); Shepherds Bush Medical Centre (C, 240 m, https://directindex.org/r/shepherdsbushmedicalcentre.co.uk); Shepherds Bush Dental Care (F, 304 m, https://directindex.org/r/shepherdsbushdental.com); Ghauri Dental Centre (B, 328 m, https://directindex.org/r/ghauridentalcentre.com); Southwest Orthodontists Ltd (C, 373 m, https://directindex.org/r/hammersmithorthodontics.co.uk); The Bush Dental Clinic (C, 443 m, https://directindex.org/r/thebushdentalclinic.co.uk); The Medical Centre (C, 504 m, https://directindex.org/r/medicalcentredrkukar.nhs.uk); iDental (D, 507 m, https://directindex.org/r/idental-london.com); Canberra Old Oak Surgery (C, 513 m, https://directindex.org/r/canberraoldoaksurgery.co.uk). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about London dentists, clinics and vets and named 79 places. Incredible Smiles wasn't one of them. See who was named: https://directindex.org/city/london-clinics/recommended Compared with its peers: Sites built with Wix 52% (28% A or B, 48660 sites); This site 44.6%. See what an AI agent reads on this site: https://directindex.org/r/incrediblesmiles.co.uk/agent-view ## Businesses like Incredible Smiles in London dentists, clinics and vets | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in London dentists, clinics and vets | 5012 | 50% | 21% | 44.6% | | Sites built with Wix in London dentists, clinics and vets | 302 | 60% | 28% | 44.6% | The best of the sites built with Wix in London dentists, clinics and vets: North West London Physio & Treatment Centre (A 90.8%, https://directindex.org/r/nwlphysio.co.uk); Emergency Dental Experts Golders Green (B 84.6%, https://directindex.org/r/emergencydentistnw11.com); A.C.E. Physiotherapy (B 80%, https://directindex.org/r/acephysiotherapybethnalgreen.com); ARK Dental Practice (B 80%, https://directindex.org/r/arkdental.co.uk); Annabelle Fish (B 80%, https://directindex.org/r/annabellefishphysio.co.uk). With the three fixes above (No online booking link on the website; The server turns AI crawlers away at the door; No list of services and prices found), the score would be about 90.8%. That would be 7th of 5,012 in London dentists, clinics and vets, up from 3201st. ## The direct record What agents get for Incredible Smiles, as JSON: https://directindex.org/api/direct/incrediblesmiles.co.uk - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +44 20 8743 1509 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 15 | 25 | | Readable | 12 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/incrediblesmiles.co.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md) - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/incrediblesmiles.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/incrediblesmiles.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=incrediblesmiles.co.uk&force=1