# Impasto: Agent-Direct Score C (63.1%) Site: https://impastohighgate.com/ Report: https://directindex.org/r/impastohighgate.com Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Impasto is partly visible to agents. An AI assistant can open Impasto's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site. ## Direct links - Order directly: https://impastohighgate.com/order (on the business's own site) - Phone: 020 8347 8571 - Address: Archway Road 171 London ## Nearby, also direct Places near Impasto that take a booking or an order on their own website, with no marketplace in between. - Crudough (860 m): https://directindex.org/r/crudough.com - Mosaic Pizzeria (990 m): https://directindex.org/r/miomosaic.com - Fornaro Pizzeria (1.5 km): https://directindex.org/r/fornarouk.com - Jolene Hornsey Road (1.9 km): https://directindex.org/r/jolenebakery.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Impasto > fast food restaurant (pizza) in Archway Road 171 London, London. Phone 020 8347 8571. ## Book or order directly - Order: https://impastohighgate.com/order (on the business's own site) ## About - Website: https://impastohighgate.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Ordering on your own site.** Agents can order without going through a marketplace. ## Where it stands 4079 of 9352 in London. Top 44% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | yes | | Publish the menu or price list as HTML | 87% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes | | Structured data with address, phone and hours | 62% | no | | Have an llms.txt | 36% | no | Nearest places with a similar menu: Oak Chinese & Pizza (F, 787 m, https://directindex.org/r/the-oak.co.uk); Crudough (A, 863 m, https://directindex.org/r/crudough.com); Mosaic Pizzeria (A, 993 m, https://directindex.org/r/miomosaic.com); Bufala di Londra (F, 1445 m, https://directindex.org/r/bufaladilondra.co.uk); Small Beer (F, 1466 m, https://directindex.org/r/smallbeern8.co.uk); Fornaro Pizzeria (B, 1503 m, https://directindex.org/r/fornarouk.com); Fratelli Pizzeria (F, 1852 m, https://directindex.org/r/fratellipizzeria.co.uk); Pizza Courses (D, 1901 m, https://directindex.org/r/pizzacourses.com); Amici Miei2Go (B, 1919 m, https://directindex.org/r/amicimieipizza.com); Jolene Hornsey Road (C, 1924 m, https://directindex.org/r/jolenebakery.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 13 everyday questions about London and named 66 places. Impasto wasn't one of them. See who was named: https://directindex.org/city/london/recommended See what an AI agent reads on this site: https://directindex.org/r/impastohighgate.com/agent-view ## Businesses like Impasto in London | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in London | 9352 | 54% | 35% | 63.1% | The best of the businesses of the same kind in London: ALBA London - Italian Restaurant Knightsbridge (A 100%, https://directindex.org/r/alba-ldn.uk); AVA - Steakhouse & Grill (A 100%, https://directindex.org/r/avagrill.co.uk); Akatuki (A 100%, https://directindex.org/r/akatuki.co.uk); Aki (A 100%, https://directindex.org/r/akilondon.com); Al-Fanar (A 100%, https://directindex.org/r/alfanarrestaurant.com). With the two fixes above (No structured data for the business; No menu or price list found), the score would be about 95.4%. That would be 186th of 9,352 in London, up from 4079th. ## The direct record What agents get for Impasto, as JSON: https://directindex.org/api/direct/impastohighgate.com - Book: none on record - Order: https://impastohighgate.com/order (own site; found by the scan of 2026-10-21, not yet tested) - Menu: none on record - Hours: none on record - Phone: 020 8347 8571 - Stable links that count: https://directindex.org/go/impastohighgate.com/order ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 15 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/impastohighgate.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md) - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/impastohighgate.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/impastohighgate.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=impastohighgate.com&force=1