# Impaste: Agent-Direct Score B (81.5%)

Site: https://www.impaste.it/
Report: https://directindex.org/r/impaste.it
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Impaste is mostly ready for agents.
An AI assistant can open Impaste's website. It can read what Impaste offers. It finds a way to book or order directly, through Plateform.

## Direct links
- Book directly: https://impaste.plateform.app/ (through plateform acting for the business)
- Menu: https://www.impaste.it/impaste-menu/
- Phone: +390266228337
- Address: VIA GEORGE SAND 21, 20161, MILANO
- Its menu mentions: vegan options, vegetarian dishes, allergens
- WhatsApp: a link on the site

## Nearby, also direct
Places near Impaste that take a booking or an order on their own website, with no marketplace in between.
- California (1.6 km): https://directindex.org/r/cascinacalifornia.com
- Margo Pizza (1.9 km): https://directindex.org/r/margopizzamilano.it
- Charlie Brown (1.9 km): https://directindex.org/r/pizzeriacharliebrown.com
- K2 Pizzeria & Kebab (2.2 km): https://directindex.org/r/k2pizzeriakebabmilano.com

## What to fix first
- **Ordering only through deliveroo.** (+5 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Structured data is incomplete.** (+4 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Milan, 24% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Impaste",
  "url": "https://www.impaste.it/",
  "telephone": "+390266228337",
  "address": "VIA GEORGE SAND 21, 20161, MILANO",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.5189661,
    "longitude": 9.1724362
  },
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://impaste.plateform.app/",
  "hasMenu": "https://www.impaste.it/impaste-menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://impaste.plateform.app/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Impaste

> restaurant (pizza) in VIA GEORGE SAND 21, 20161, MILANO, Milan. Phone +390266228337.

## Book or order directly

- Book: https://impaste.plateform.app/ (through plateform acting for the business)
- Menu: https://www.impaste.it/impaste-menu/

## About

- Website: https://www.impaste.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Restaurant).** opening hours
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through plateform on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
227 of 2361 in Milan. Top 10% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 93% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 27% | no |
| Have an llms.txt | 27% | no |

Nearest places with a similar menu: Moe's Pizza (F, 1348 m, https://directindex.org/r/moes.it); 2 Brothers Restaurant (D, 1397 m, https://directindex.org/r/2brothersrestaurant.it); Quadrifoglio (D, 1514 m, https://directindex.org/r/quipo.it); Ristpizz Autoclub (F, 1577 m, https://directindex.org/r/ristoranteautoclub.com); La Tellina Ristorante Pizzeria (C, 1594 m, https://directindex.org/r/mangiaresenzaglutine.it); California (B, 1649 m, https://directindex.org/r/cascinacalifornia.com); Margo Pizza (B, 1883 m, https://directindex.org/r/margopizzamilano.it); Charlie Brown (A, 1925 m, https://directindex.org/r/pizzeriacharliebrown.com); Dantò (C, 1950 m, https://directindex.org/r/dantoilpizzaiolodispaccanapoli.it); K2 Pizzeria & Kebab (C, 2157 m, https://directindex.org/r/k2pizzeriakebabmilano.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about Milan and named 65 places. Impaste wasn't one of them. See who was named: https://directindex.org/city/milan/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Deliveroo 63% (38% A or B, 611 sites); This site 81.5%.

See what an AI agent reads on this site: https://directindex.org/r/impaste.it/agent-view

## Businesses like Impaste in Milan

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan | 2361 | 52% | 27% | 81.5% |
| Sites built with WordPress in Milan | 1136 | 62% | 36% | 81.5% |
| Sites using Plateform in Milan | 21 | 66% | 48% | 81.5% |
| Sites built with WordPress and using Plateform in Milan | 18 | 67% | 50% | 81.5% |

The best of the sites built with WordPress and using Plateform in Milan: Ristorante Marino 1939 (B 80%, https://directindex.org/r/ristorantemarinomilano.it); Bangkok Thai Restaurant Milano (B 78.5%, https://directindex.org/r/bangkokthairestaurant.it); Ristorante Donna Caterina (B 78.5%, https://directindex.org/r/donnacaterina.info); View Live Restaurant (B 76.9%, https://directindex.org/r/viewrestaurant.it); K-Kaiseki Sushi Restaurant (B 73.8%, https://directindex.org/r/kkaiseki.it).

With the two fixes above (Ordering only through deliveroo; Structured data is incomplete), the score would be about 95.4%. That would be 28th of 2,361 in Milan, up from 227th.

## The direct record
What agents get for Impaste, as JSON: https://directindex.org/api/direct/impaste.it
- Book: https://impaste.plateform.app/ (vendor on own site: Plateform; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.impaste.it/impaste-menu/ (html_page; from the scan)
- Hours: none on record
- Phone: +390266228337
- Stable links that count: https://directindex.org/go/impaste.it/book, https://directindex.org/go/impaste.it/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Plateform: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Found one hop past the home page: menu page /impaste-menu/: 123 prices.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 18 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/impaste.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/impaste.it/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/impaste.it/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=impaste.it&force=1
