# Imo's Pizza: Agent-Direct Score D (53.8%) Site: https://www.imospizza.com/ Report: https://directindex.org/r/imospizza.com Scanned: 2026-11-14 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Imo's Pizza is hard for agents to use. An AI assistant can open Imo's Pizza's website. It can read what Imo's Pizza offers. To book or order, it is sent to Goldbelly, a marketplace. ## Direct links - Menu: https://www.imospizza.com/menu/ - Phone: +1 314-832-9677 - Address: 5806 Hampton Avenue, Saint Louis, MO 63109 - Its menu mentions: vegetarian dishes, a lunch or set menu - Prices: 8 prices on the site, the middle one $5.00 ## Nearby, also direct Places near Imo's Pizza that take a booking or an order on their own website, with no marketplace in between. - St Louis Pizza & Wings (750 m): https://directindex.org/r/stlouispizzaandwings.com - Bono's Pizzeria (1.1 km): https://directindex.org/r/tonybonospizzeria.com - Marco's Pizza (1.3 km): https://directindex.org/r/marcos.com - Eni's Pizzeria (1.4 km): https://directindex.org/r/enispizzeria.com - Jet's Pizza (2 km): https://directindex.org/r/jetspizza.com ## What to fix first - **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Ordering only through goldbelly.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **8 prices on the landing page, the middle one $5.00.** In St. Louis, the middle price of comparable sites that show prices is $11.95. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Imo's Pizza > fast food restaurant (pizza) in 5806 Hampton Avenue, Saint Louis, MO 63109, St. Louis. Phone +1 314-832-9677. ## Book or order directly - Menu: https://www.imospizza.com/menu/ ## About - Website: https://www.imospizza.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Menu or price list is an HTML page.** Agents can read the items and prices. ## Where it stands 328 of 574 in St. Louis. Top 57% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 92% | yes | | Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes | | Structured data with address, phone and hours | 66% | no | | Have an llms.txt | 34% | no | Nearest places with a similar menu: JJ Twig's Pizza & Pub (D, 103 m, https://directindex.org/r/jjtwigssouthhampton.com); Onesto Pizza and Trattoria (D, 674 m, https://directindex.org/r/onestopizza.com); St Louis Pizza & Wings (C, 746 m, https://directindex.org/r/stlouispizzaandwings.com); Pizzeria Tivoli (F, 933 m, https://directindex.org/r/pizzeriativolistl.com); Pizza Hut (F, 972 m, https://directindex.org/r/pizzahut.co.uk); Pizza World (D, 1057 m, https://directindex.org/r/pizzaworldonline.com); Bono's Pizzeria (C, 1125 m, https://directindex.org/r/tonybonospizzeria.com); Marco's Pizza (B, 1314 m, https://directindex.org/r/marcos.com); Eni's Pizzeria (A, 1434 m, https://directindex.org/r/enispizzeria.com); Jet's Pizza (A, 1991 m, https://directindex.org/r/jetspizza.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Recommended when people ask: "Best pizza delivered to where I'm staying, right now." (Gemini, Claude); "Something to eat after midnight, delivered or open late." (Claude) Compared with its peers: Sites built with WordPress 55% (25% A or B, 270003 sites); Sites using Goldbelly 51% (22% A or B, 37 sites); This site 53.8%. See what an AI agent reads on this site: https://directindex.org/r/imospizza.com/agent-view ## Named by Claude and Gemini for "Best pizza delivered to where I'm staying, right now" and "Something to eat after midnight, delivered or open late" in St. Louis, November 2026 - "Best pizza delivered to where I'm staying, right now." (2026-11-13): Claude with a link to this site; Gemini with a link to this site. https://directindex.org/city/st-louis/recommended/pizza-delivery - "Something to eat after midnight, delivered or open late." (2026-11-13): Claude with a link to this site. https://directindex.org/city/st-louis/recommended/late-night Named by 2 of 3 assistants asked. Badge: https://directindex.org/badge/named/imospizza.com.svg ## Businesses like Imo's Pizza in St. Louis | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in St. Louis | 574 | 56% | 37% | 53.8% | | Sites built with WordPress in St. Louis | 111 | 63% | 44% | 53.8% | | Sites using Goldbelly in St. Louis | 2 | 42% | 0% | 53.8% | | Sites built with WordPress and using Goldbelly in St. Louis | 1 | 54% | 0% | 53.8% | The best of the sites built with WordPress in St. Louis: Salt + Smoke (A 100%, https://directindex.org/r/saltandsmokebbq.com); Salt + Smoke (A 100%, https://directindex.org/r/saltandsmokebbq.com); Thai Kitchen - St. Louis (A 100%, https://directindex.org/r/stlouisrestaurantreview.com); First Watch (A 90%, https://directindex.org/r/firstwatch.com); Edera Italian Eatery (A 86.2%, https://directindex.org/r/ederastl.com). With the two fixes above (No structured data for the business; Ordering only through goldbelly), the score would be about 95.4%. That would be 17th of 574 in St. Louis, up from 328th. This site appears in 2 cities (2 places on imospizza.com). https://directindex.org/brand/imospizza.com ## The direct record What agents get for Imo's Pizza, as JSON: https://directindex.org/api/direct/imospizza.com - Book: none on record - Order: none on record - Menu: https://www.imospizza.com/menu/ (html_page; from the scan) - Hours: none on record - Phone: +1 314-832-9677 - Stable links that count: https://directindex.org/go/imospizza.com/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Goldbelly: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 7 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/imospizza.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/imospizza.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/imospizza.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=imospizza.com&force=1