# Ilona: Agent-Direct Score F (10.8%)

Site: https://www.ilona.com
Report: https://directindex.org/r/ilona.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Ilona is largely invisible to agents.
AI assistants can't open Ilona's website, so they go by what other sites say about it.

## Direct links
- Menu: https://ilona.com/products/buoyancy-overnight-resuscitating-cream
- Phone: +13033224212
- Address: 3201 E 2nd Ave, 80206-5235, Denver
- Prices: 18 prices on the site, the middle one $185

## Nearby, also direct
Places near Ilona that take a booking or an order on their own website, with no marketplace in between.
- Prime IV Hydration and Wellness - Cherry Creek (50 m): https://directindex.org/r/primeivhydration.com
- Raw Rituale Med Spa Denver (80 m): https://directindex.org/r/rawrituale.com
- Edit Euro Spa (90 m): https://directindex.org/r/editeurospa.com
- Amazing Lash Studio (100 m): https://directindex.org/r/amazinglashstudio.com
- Gold Standard Skin (100 m): https://directindex.org/r/goldstandardskin.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website

## What the site tells visitors (Measured, not scored)
- **18 prices on the landing page, the middle one $185.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Ilona",
  "url": "https://www.ilona.com",
  "telephone": "+13033224212",
  "address": "3201 E 2nd Ave, 80206-5235, Denver",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.719647,
    "longitude": -104.949427
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Price list of services is an HTML page.** Agents can read the items and prices.

## Where it stands
Not ranked yet in Denver hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | no |
| Publish the menu or price list as HTML | 20% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 40% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Be_U_Beauty by Tina Q (C, 30 m, https://directindex.org/r/beubeautybytinaq.com); Prime IV Hydration and Wellness - Cherry Creek (C, 51 m, https://directindex.org/r/primeivhydration.com); Personal Touch (F, 59 m, https://directindex.org/r/personal-touch.ca); Raw Rituale Med Spa Denver (B, 76 m, https://directindex.org/r/rawrituale.com); Edit Euro Spa (B, 85 m, https://directindex.org/r/editeurospa.com); Amazing Lash Studio (C, 95 m, https://directindex.org/r/amazinglashstudio.com); Denver Botox: GATTONI Medical Aesthetics (B, 95 m, https://directindex.org/r/gattonimed.com); Gold Standard Skin (B, 96 m, https://directindex.org/r/goldstandardskin.com); VITAHL Medical Aesthetics (B, 97 m, https://directindex.org/r/vitahl.com); Susie Organic Skin Care Llc (D, 101 m, https://directindex.org/r/susieorganicskincare.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 48% (26% A or B, 7656 sites); This site 10.8%.

See what an AI agent reads on this site: https://directindex.org/r/ilona.com/agent-view

## Businesses like Ilona in Denver hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Denver hairdressers and beauty salons | 70 | 52% | 33% | 10.8% |
| Sites built with Shopify in Denver hairdressers and beauty salons | 25 | 39% | 20% | 10.8% |

The best of the sites built with Shopify in Denver hairdressers and beauty salons: Hello Sugar | South Denver - Brazilian Wax & Sugar Salon (A 86.2%, https://directindex.org/r/hellosugar.salon); Neves Skin Studio (B 76.9%, https://directindex.org/r/nevesskinstudio.com); Bello Haven Salon and Extensions (B 75.4%, https://directindex.org/r/bellohavenhairextensions.com); OVME (B 73.8%, https://directindex.org/r/ovme.com); Sweep Balayage Bar (B 73.8%, https://directindex.org/r/sweepbalayagebar.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No online booking link on the website), the score would be about 95.4%, which would be first of 70 in Denver hairdressers and beauty salons.

## The direct record
What agents get for Ilona, as JSON: https://directindex.org/api/direct/ilona.com
- Book: none on record
- Order: none on record
- Menu: https://ilona.com/products/buoyancy-overnight-resuscitating-cream (html_page; from the scan)
- Hours: none on record
- Phone: +13033224212
- Stable links that count: https://directindex.org/go/ilona.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 7 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/ilona.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ilona.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ilona.com&force=1