---
title: What an AI agent reads on Iittala & Arabia Design Centre, Museum · The Direct Index
url: https://directindex.org/r/iittala.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/iittala.com) · scanned 2026-10-20

# What an AI agent reads on Iittala & Arabia Design Centre, Museum

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [iittala.com](https://www.iittala.com/fi-fi), taken from the copy the scanner kept.

18,805

characters of text without JavaScript

Organization

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: Astu sisään luovaan universumiin | IittalaAmerican ExpressApple PayMastercardVisaBack ButtonSearch IconFilter Icon · language fi-FI. First 1,800 of 18,805 characters:

```
Astu sisään luovaan universumiin | Iittala Siirry pääsisältöön Myiittala-päivät: koko valikoima -25 %* Jäsenille ilmainen noutopistetoimitus* Myiittala-etu: Lahja ostaessasi yli 100 €:lla Liity Myiittala-jäseneksi Avaa päävalikko Avaa päävalikko Sulje päävalikko Haku Suosikit Kirjaudu sisään tai rekisteröidy Avaa päävalikko Myiittala-päivät Joulu Uutta Kattaus Sisustus Tuotesarjat Lahjaideat Universumi Sulje Haku Kirjaudu sisään tai rekisteröidy Suosikit Myiittala-päivät Takaisin Koko valikoima -25 %* Joulu Takaisin Jouluksi kotiin Joulukoristeet Joulun kattaus Joululahjat jokaiselle Joululahjat naiselle Joululahjat miehelle Joululahjat äidille Joululahjat isälle Joululahjat pariskunnalle Secret Santa -lahjat Uutta Takaisin Uutuudet Tulossa pian Kattaus Takaisin Juomalasit Vesilasit Viinilasit Kuohuviinilasit Olutlasit Cocktail ja drinkkilasit Kaatimet Kahvi ja tee Mukit Kupit ja vadit Espressokupit Termospullot Tee- ja kahvitarvikkeet Lautaset Jälkiruokalautaset Syvät lautaset Ruokalautaset Tarjoilulautaset Kulhot Jälkiruokakulhot Välipalakulhot Pastakulhot Tarjoilukulhot Aterimet ja tarjoiluastiat Aterimet Tarjoiluastiat Ottimet Kattaustarvikkeet Ruoanlaitto Uunivuoat ja padat Paistinpannut Kattilat ja kasarit Kaikki kattauksen tuotteet Sisustus Takaisin Sisustusesineet Alvar Aalto -kokoelma Birds by Toikka Taide-esineet Lasikoristeet Sisustuskulhot ja -tarjottimet Piensisustus Maljakot ja kukkaruukut Maljakot Kukkaruukut Kynttilät ja kynttilänjalat Kynttilälyhdyt Kynttilänjalat Kynttilät Tuoksukynttilät Kynttilätarvikkeet Tekstiilit Kodintekstiilit Keittiötekstiilit Valaisimet Pöytävalaisimet Lasivarjostimet Kaikki sisustuksen tuotteet Tuotesarjat Takaisin Nousussa nyt Iittala-ikonit Vain Iittalalta Iittala-yhteistyöt Poistuvat tuotteet Iittala Aino Aalto Alvar Aalto
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | prices on the page itself iittala.com/fi-fi · 70 prices seen in the text |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Organization, SearchAction, WebPage, WebSite) |

 Actions

## The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/iittala.com) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```