# ii-ma Sushi: Agent-Direct Score C (65.7%)

Site: https://www.iimasushi.com/
Report: https://directindex.org/r/iimasushi.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
ii-ma Sushi is partly visible to agents.
Some AI assistants are turned away by the website of ii-ma Sushi. It can read what ii-ma Sushi offers. It finds no link to book or order online, only a phone number.

## Direct links
- Menu: https://www.iimasushi.com/menu
- Phone: +44 20 8661 7475

## What to fix first
- **No booking or ordering link on the website.** (+13 points) Only a phone number or WhatsApp, which agents cannot use yet. If you take bookings or orders through a platform, link to it from the site so an agent can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as PerplexityBot (cloudflare_challenge) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "ii-ma Sushi",
  "url": "https://www.iimasushi.com/",
  "telephone": "+44 20 8661 7475",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Mulgrave Road 6",
    "postalCode": "SM2 6LE",
    "addressLocality": "Sutton"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.3593664,
    "longitude": -0.1917909
  },
  "openingHours": "Mo 17:30-22:00; Tu-Sa 12:00-14:45",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday"
      ],
      "opens": "17:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "14:45"
    }
  ],
  "servesCuisine": [
    "japanese",
    "sushi"
  ],
  "hasMenu": "https://www.iimasushi.com/menu"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# ii-ma Sushi

> restaurant (japanese, sushi) in Mulgrave Road 6 SM2 6LE Sutton, London. Phone +44 20 8661 7475.

## Book or order directly

- Menu: https://www.iimasushi.com/menu

## Opening hours

Mo 17:30-22:00; Tu-Sa 12:00-14:45

## About

- Website: https://www.iimasushi.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Restaurant).** address, phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The server turned AI crawlers away at the door; Structured data was incomplete; No booking or ordering path at all; No llms.txt

## Where it stands
1421 of 2929 in London. Top 49% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 88% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 91% | no |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: Casa Nostra (D, 8 m, https://directindex.org/r/casanostra-restaurant.co.uk); Lobster & Grill (F, 88 m, https://directindex.org/r/lobsterandgrill.co.uk); Sofra Grill and Restaurant (B, 162 m, https://directindex.org/r/sofragrillrestaurant.com); Number One Thai (A, 208 m, https://directindex.org/r/numberonethai.co.uk); Crispy Dhosa (F, 445 m, https://directindex.org/r/crispydosa.com); Kokoro (D, 614 m, https://directindex.org/r/kokorouk.com); Mimi e Coco (D, 1804 m, https://directindex.org/r/mimiecoco.co.uk); Mr India (F, 1810 m, https://directindex.org/r/mrindiatakeway.com); Sofra Grill II (F, 2261 m, https://directindex.org/r/eposi.co.uk); Indian Oasis (B, 2357 m, https://directindex.org/r/indianoasis.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 51% (26% A or B, 5296 sites); This site 65.7%.

See what an AI agent reads on this site: https://directindex.org/r/iimasushi.com/agent-view

## Businesses like ii-ma Sushi in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 2929 | 58% | 42% | 65.7% |
| Sites built with Wix in London | 225 | 62% | 36% | 65.7% |

The best of the sites built with Wix in London: Bali Satay House (A 100%, https://directindex.org/r/balisatayhouse.co.uk); El Molino (A 95.4%, https://directindex.org/r/elmolino.co.uk); Forty Four (A 95.4%, https://directindex.org/r/fortyfourrestaurant.co.uk); Fresh Fry Fish & Chips (A 95.4%, https://directindex.org/r/freshfrybarnet.co.uk); Ginger (A 95.4%, https://directindex.org/r/gingerindiancuisine.co.uk).

With the three fixes above (No booking or ordering link on the website; The server turns AI crawlers away at the door; Structured data is incomplete) the score would be about 95.4%: 54th of 2,929 in London, up from 1421st.

## The direct record
What agents get for ii-ma Sushi, as JSON: https://directindex.org/api/direct/iimasushi.com
- Book: none on record
- Order: none on record
- Menu: https://www.iimasushi.com/menu (html_page; from the scan)
- Hours: Mo 17:30-22:00; Tu-Sa 12:00-14:45 (closed now) (from OpenStreetMap)
- Phone: +44 20 8661 7475
- Stable links that count: https://directindex.org/go/iimasushi.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 19 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/iimasushi.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/iimasushi.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/iimasushi.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=iimasushi.com&force=1