# ierac-i: Agent-Direct Score F (35.4%)

Site: http://www.ieraci.com.au/
Report: https://directindex.org/r/ieraci.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
ierac-i is largely invisible to agents.
AI assistants can't open ierac-i's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://ieraci.com.au/collections/treatments-and-masks (on the business's own site)
- Order directly: https://ieraci.com.au/pages/delivery-information-and-times (on the business's own site)
- Phone: +61383766980

## What to fix first
- Prices: 23 prices on the site, the middle one A$44.95

## What the site tells visitors (Measured, not scored)
- **23 prices on the landing page, the middle one A$44.95.** In Melbourne, the middle price of comparable sites that show prices is A$78.47.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ierac-i",
  "url": "http://www.ieraci.com.au/",
  "telephone": "+61383766980",
  "address": "35 Victoria St, 3072, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.75029906,
    "longitude": 145.01611513
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ieraci.com.au/collections/treatments-and-masks",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ieraci.com.au/pages/delivery-information-and-times",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
2997 of 3634 in Melbourne hairdressers and beauty salons. Top 82% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 22% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Lux Hair (A, 1099 m, https://directindex.org/r/luxhair.com.au); Punch Salon (D, 1240 m, https://directindex.org/r/punchsalon.com); Reborn Hair (C, 1294 m, https://directindex.org/r/rebornhair.com.au); Pandora Nails (D, 1295 m, https://directindex.org/r/pandoranailsbeauty.com.au); Lords of the North (F, 1352 m, https://directindex.org/r/lotnbarber.com); Beauty (C, 1375 m, https://directindex.org/r/beautyproductsonline.com.au); Ton Pho Thai Massage (C, 1378 m, https://directindex.org/r/tonphothaimassage.com.au); Blush Rose Hair Extensions (F, 1392 m, https://directindex.org/r/blushrosehairextensions.com.au); Sensational Beauty Clinic (C, 1395 m, https://directindex.org/r/sensationalbeautyclinic.com); Silent Treatment Hair & Nails (B, 1411 m, https://directindex.org/r/silent-treatment-salon.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); This site 35.4%.

See what an AI agent reads on this site: https://directindex.org/r/ieraci.com.au/agent-view

## Businesses like ierac-i in Melbourne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne hairdressers and beauty salons | 3634 | 54% | 27% | 35.4% |
| Sites built with Shopify in Melbourne hairdressers and beauty salons | 184 | 48% | 26% | 35.4% |

The best of the sites built with Shopify in Melbourne hairdressers and beauty salons: Lux Hair (A 86.2%, https://directindex.org/r/luxhair.com.au); Zella Hair Studio (A 86.2%, https://directindex.org/r/zellahairstudio.com.au); Beyond Blonde (B 84.6%, https://directindex.org/r/beyondblondehb.com.au); Luminary Melbourne Skin Clinic (B 84.6%, https://directindex.org/r/luminarymelbourne.com.au); Melton Skin Clinic (B 84.6%, https://directindex.org/r/meltonskinclinic.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 3,634 in Melbourne hairdressers and beauty salons.

## The direct record
What agents get for ierac-i, as JSON: https://directindex.org/api/direct/ieraci.com.au
- Book: https://ieraci.com.au/collections/treatments-and-masks (own site; found by the scan of 2026-10-18, not yet tested)
- Order: https://ieraci.com.au/pages/delivery-information-and-times (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +61383766980
- Stable links that count: https://directindex.org/go/ieraci.com.au/book, https://directindex.org/go/ieraci.com.au/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/ieraci.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ieraci.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ieraci.com.au&force=1